Advertising Campaign Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a portfolio of roughly 20 customer accounts.

• Maximize the use of allocated media budgets through strategic execution and impactful performance storytelling.

• Develop and manage customer audience journeys along with campaign briefs.

• Provide insightful reports that support renewals and account expansion.

• Collaborate with Customer Success Managers, Ad Operations, and Sales to ensure alignment in campaign strategy and timelines.

• Identify optimization opportunities and advocate for the customer perspective in internal planning sessions.

• Participate in special projects, cross-functional teams, and the enhancement of internal tools, templates, and processes.

• Assist in campaign launches and guarantee that impressions are delivered for accurate billing.

• Serve as a strategic advisor and media expert to help customers derive value from Demandbase advertising solutions.

• Work collaboratively with Ad Operations, Product, and Go-To-Market teams to implement advertising campaigns and support internal revenue objectives.

⛳️ Requirements

• A minimum of 3 years' experience in digital advertising, preferably with a B2B focus.

• Experience in a customer-facing account management role, catering to mid-market and/or enterprise clients.

• Demonstrated ability to convert campaign metrics into clear, actionable insights that reflect business impact.

• Strong analytical skills to assess success relative to performance targets.

• Proficient in Salesforce, Excel, and PowerPoint.

• Experience in buying and/or planning digital advertising campaigns is advantageous.

• Authorization to work legally in the United States.

• Must be able to address current or future U.S. work visa sponsorship needs.

🏝️ Benefits

• Up to 100% coverage for Medical and Vision premiums.

• Access to mental wellness resources, including Modern Health.

• Flexible Paid Time Off policy.

• 15 paid holidays in 2026.

• A three-day break surrounding July 4th.

• A full week off for Thanksgiving.

• No Internal Meetings on Fridays.

• Competitive 401(k) plan.

• Coverage for short-term and long-term disabilities.

• Life insurance.

• Additional valuable benefits that promote financial security.