Ads Manager – E-Commerce

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and enhance paid advertising initiatives on Google and Meta platforms.

• Develop campaigns aimed at driving revenue, maximizing ROAS, acquiring customers, and ensuring profitable growth.

• Administer budgets, bids, audience targeting, and overall campaign structure.

• Track daily performance metrics and pinpoint opportunities or challenges.

• Experiment with creative assets, copy, target audiences, landing pages, and various campaign strategies.

• Handle Google Shopping, Search, Performance Max, remarketing, and other related campaign types.

• Direct Meta prospecting, retargeting, and conversion-focused campaigns.

• Assess performance and deliver clear, actionable reports.

• Collaborate with e-commerce and creative teams to enhance conversion rates and overall campaign efficacy.

• Scale successful campaigns while managing acquisition costs and ensuring profitability.

⛳️ Requirements

• Demonstrated hands-on experience with Google Ads and Meta Ads management.

• Strong background in e-commerce or direct-to-consumer (DTC) advertising.

• Comprehensive understanding of key performance metrics such as ROAS, CAC/CPA, CTR, CVR, and CPC.

• Experience with Google Merchant Center and product-feed advertising.

• Excellent analytical abilities with confidence in working with performance data.

• Familiarity with GA4, conversion tracking, pixels, and attribution methodologies.

• Capable of managing substantial advertising budgets and making informed, data-driven decisions.

• Strong focus on testing and optimization.

• Experience in advertising consumer products is advantageous.

🏝️ Benefits

• Fully remote work environment.

• Responsibility for driving paid growth across Google and Meta advertising platforms.

• Opportunity to work with a diverse portfolio of consumer and e-commerce products.

• Chance to test, learn, optimize, and scale campaigns effectively.

• Collaboration with e-commerce and creative teams.

• Opportunities for professional growth and development.

• Connections within a global team and community.