Ads Manager – E-Commerce

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee and enhance paid advertising initiatives across Google and Meta platforms.

• Develop campaigns aimed at generating revenue, maximizing ROAS, acquiring customers, and ensuring profitable growth.

• Handle budgets, bids, audience targeting, and the overall structure of campaigns.

• Track daily performance to recognize opportunities and address issues.

• Experiment with creative elements, copy, audience segments, landing pages, and campaign tactics.

• Supervise Google Shopping, Search, Performance Max, remarketing, and associated campaign formats.

• Oversee Meta prospecting, retargeting, and conversion-focused campaigns.

• Evaluate performance and deliver clear, actionable insights through reporting.

• Collaborate with e-commerce and creative teams to enhance conversion rates and overall campaign effectiveness.

• Scale successful campaigns while managing acquisition costs and ensuring profitability.

⛳️ Requirements

• Demonstrated hands-on experience with Google Ads and Meta Ads management.

• Strong background in e-commerce or direct-to-consumer (DTC) advertising.

• Comprehensive understanding of key performance metrics such as ROAS, CAC/CPA, CTR, CVR, CPC, etc.

• Experience with Google Merchant Center and product-feed advertising strategies.

• Excellent analytical skills and comfort working with performance data.

• Familiarity with GA4, conversion tracking, pixels, and attribution methodologies.

• Capable of managing substantial advertising budgets and making informed, data-driven decisions.

• Strong mindset for testing and optimization.

• Experience in advertising consumer products is advantageous.

🏝️ Benefits

• Assume responsibility for driving paid growth across Google and Meta platforms.

• Engage with a diverse range of consumer and e-commerce products.

• Experiment, learn, optimize, and scale efforts without unnecessary bureaucratic hurdles.

• Enjoy a direct link between advertising strategies, spending, and revenue generation.

• Collaborate with e-commerce and creative teams in a dynamic and fast-paced environment.

• Opportunities for personal growth and professional development.

• Assessment process typically completed in under 45 minutes.