Ads Manager

This is a fully remote position, open to applicants in Philippines, +4 more countries.

📋 Description

• Strategize, create, launch, and oversee paid advertising initiatives on Facebook and Instagram.

• Craft and evaluate ad copy, visuals, audience segments, and targeting tactics.

• Track daily campaign performance and enhance key metrics such as CPL, ROAS, CTR, and CPC.

• Implement A/B testing for ads, audience segments, and combinations of landing pages.

• Manage and distribute ad budgets effectively to optimize ROI.

• Compile regular performance reports featuring actionable insights and recommendations.

• Collaborate with internal team members to ensure ad strategy aligns with referral program objectives.

• Keep up-to-date with Meta’s advertising policies, algorithm changes, and best practices.

⛳️ Requirements

• At least 2 years of practical experience in managing Meta (Facebook/Instagram) advertising campaigns.

• Proficient in using Meta Ads Manager, Business Manager, and Meta Pixel.

• Strong grasp of audience targeting, lookalike audiences, and retargeting methods.

• Familiarity with campaign objectives such as lead generation, conversions, and brand awareness.

• Capability to analyze analytics data and convert insights into improved strategies.

• Exceptional written and verbal communication skills in English.

• Highly organized, self-motivated, and capable of meeting deadlines autonomously.

• Experience in the legal sector or law firm marketing is advantageous.

• Availability to work during US time zones (PST, EST, CST).

• High school diploma or equivalent qualification.

• Reliable and high-speed internet connection, ideally 25 MBPS or greater, with a backup option.

• Personal PC/laptop that meets specified hardware, operating system, storage, browser, and security criteria.

• Headset/earphones with noise cancellation and a webcam with 720p resolution or higher.

• A designated, quiet, and well-organized workspace free from distractions.

🏝️ Benefits

• Permanent remote work arrangement.

• Competitive starting salary paid in USD.

• Internet allowance.

• HMO insurance (PH).

• Retirement fund.

• Paid US holidays.

• Paid vacation and sick leave.