Ads Coach

This is a fully remote position, open to applicants in Australia.

📋 Description

• Conduct audits and assessments of Meta ad accounts for various ecommerce brands.

• Recognize obstacles in creative, targeting, funnel, and offer strategies.

• Provide well-defined, commercially-focused recommendations to founders.

• Facilitate bi-weekly 15-minute check-ins one-on-one with founder students.

• Lead weekly group Q&A sessions and perform live breakdowns of accounts.

• Offer continuous support through Slack and Circle (both asynchronous and in-thread feedback).

• Advise founders on testing strategies, scaling decisions, and optimizations.

• Transform performance data into straightforward, actionable insights.

• Detect trends across accounts and relay insights back into the program.

⛳️ Requirements

• Minimum of 3 years in paid media or performance marketing, with a focus on ecommerce.

• Extensive knowledge of Meta Ads Manager.

• Experience collaborating with brands that invest $10K or more daily in paid advertising.

• Solid understanding of creative testing and iteration, campaign structure and optimization, conversion rates and funnel performance, and unit economics (CAC, AOV, MER, contribution margin).

• Capability to recognize patterns, prioritize swiftly, and make decisive choices.

• Strong analytical skills with the ability to convert data into actionable steps.

• Excellent communication skills: able to simplify complex concepts.

• Comfortable leading conversations and coaching founders live on Zoom.

• Proven experience managing multiple brands or accounts at the same time.

• Bonus (Not Required)

• Background in coaching, consulting, or mentoring founders.

• Familiarity with attribution tools such as Triple Whale and Hyros.

• Knowledge of Leadsie.

• Experience on the agency side.

• Exposure to scaling founder-led ecommerce businesses.

🏝️ Benefits

• Super