Ads Campaign Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, initiate, oversee, and enhance campaigns across Google Ads, YouTube, LinkedIn, Meta, X, and programmatic media.

• Assist in direct publisher partnerships along with other integrated paid media initiatives.

• Manage daily campaign pacing and performance in accordance with approved budgets, schedules, target audiences, and media strategies.

• Refine bids, budgets, target audiences, placements, inventory, creative assets, and frequency.

• Conduct quality assurance before and after campaign launches, focusing on targeting, budgets, creative elements, tracking, URLs, and campaign configurations.

• Identify delivery, tracking, and performance challenges, and collaborate with senior team members and platform partners to resolve them.

• Provide support for trafficking, tracking, quality assurance, Floodlights, and reporting within Campaign Manager 360.

• Collaborate with external programmatic teams and media partners regarding launches, creative trafficking, performance, and optimizations.

• Extract, organize, and analyze campaign performance data across various platforms and reporting tools.

• Compose campaign insights that articulate results, significance, optimizations, and subsequent actions.

• Aid in the preparation of recurring campaign reports and both internal and client-facing deliverables.

• Maintain documentation related to campaigns, optimization logs, naming conventions, and campaign management protocols.

• Grasp campaign objectives, target audiences, media strategies, and key performance indicators to ensure execution aligns with overarching strategy.

• Keep abreast of platform capabilities, advertising best practices, and changes in the digital media landscape.

⛳️ Requirements

• Bachelor’s degree with 1–2 years of experience in paid media, digital advertising, performance media, media planning/buying, or ad operations.

• Practical experience with one or more digital advertising platforms, including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or a programmatic DSP.

• Knowledge of campaign setup, targeting, creative trafficking, pacing, optimization, and reporting.

• Strong analytical abilities and a keen interest in utilizing campaign data to spot trends, performance drivers, and areas for enhancement.

• Excellent writing skills, capable of converting campaign performance data into clear, succinct insights.

• Ability to leverage AI and emerging technologies as appropriate.

• High attention to detail with a strong commitment to accuracy and quality assurance.

• Strong organizational and time-management skills, enabling the management of multiple campaigns, tasks, and deadlines concurrently.

• Proactive problem-solving mindset with a willingness to ask questions, investigate issues, and learn new platforms and processes.

• Strong communication and collaboration skills, capable of working effectively with both internal team members and external media partners.

• Preferred, but not mandatory: Experience with Campaign Manager 360, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, familiarity with programmatic advertising/DSPs, GA4, Looker Studio, Tableau, Power BI, Supermetrics or similar tools, B2B campaign experience, direct publisher partnerships or integrated media planning exposure, and interest in account-based marketing.

• Must reside in the United States.

• Required to work an eight-hour day and be available online during core hours of 11 am–5 pm ET, excluding standard lunch and break times.

🏝️ Benefits

• Comprehensive medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums.

• 401(k) plan with employer matching: 100% on the first 3% of salary deferred and 50% on the next 2%.

• Employer-funded short-term disability (STD), long-term disability (LTD), and life insurance.

• 12 weeks of paid parental leave for both birthing and non-birthing parents.

• Flexible Paid Time Off (PTO) policy.

• Generous holiday schedule.

• Monthly cell phone stipend.

• Optional employee-paid pet insurance coverage through Nationwide.

• Regular firm-wide social events and team-building activities.

• Employee Assistance Programs (EAP) offering confidential counseling and resources.

• Wellness benefits, including a gym membership discount program, mental health resources, and virtual health consultations.