Ad Ops Specialist – Lead, B2B Paid

This is a fully remote position, open to applicants in India.

📋 Description

• Establish and implement advertising campaigns on LinkedIn, Google, Facebook, and programmatic channels

• Guarantee precise tracking and reporting of campaigns in Marketo, SFDC, and related platforms

• Perform quality assurance and test creative materials across various browsers and devices

• Ensure that ad creatives comply with technical requirements

• Resolve issues related to implementation, tracking, and reporting

• Enhance campaigns utilizing A/B testing, budget management, and industry-leading practices

• Configure tracking for content syndication campaigns

• Conduct quality evaluations and manage lead uploads

• Work collaboratively with internal teams for the execution of campaigns

• Keep meticulous records of creative materials, campaign proposals, and execution strategies

• Identify potential areas for process enhancement and automation

• Create and test ad tags in preparation for campaign launches

• Track CTR, CPM, CPC, CPA, ROAS, and conversion metrics

• Develop monthly performance reports that include insights and recommendations

• Analyze data to uncover trends and present findings to stakeholders for informed decision-making

⛳️ Requirements

• Over 6 years of relevant experience

• Background in digital marketing, paid performance advertising, and media operations

• Strong experience in ad operations

• Proficient in campaign tracking and analytics

• Familiarity with LinkedIn, Google, Facebook, and programmatic advertising platforms

• Experience with Marketo and SFDC for reporting and tracking

• Knowledge of A/B testing, budget pacing, and campaign optimization techniques

• Expertise in setting up tracking for content syndication campaigns, quality checks, and lead uploads

• Experience in generating and testing ad tags

• Capability to monitor CTR, CPM, CPC, CPA, ROAS, and conversion metrics

• Skill in creating performance reports, analyzing trends, and sharing insights with stakeholders

• Strong communication abilities

• B2B experience is preferred, but not essential

• Familiarity with Figma or Adobe for ad creatives and localization is a plus

• Availability to work from 11am to 9pm IST / UK time zone

🏝️ Benefits

• Flexible remote work setup

• Various engagement options: freelance, part-time, or full-time

• Opportunities for collaboration, contribution, and shared learning with talented colleagues

• Access to learning and professional development resources through the WinnerBrands academy

• Exclusive work opportunities through the WinnerBrands community