Acquisition Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to promote stability and growth.

• Develop, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor performance on a daily basis and adjust campaigns based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and create strategies for improvement.

• Test audiences, messaging, and creative elements.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Monitor tracking and lead flow to avoid disruptions that could impact client outcomes.

• Report to the Associate Director of Operations and remain accountable for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Proven experience managing multiple client accounts and leading client-facing discussions simultaneously.

• Demonstrated ability to manage campaigns toward specific performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Strong skills in communication, organization, and problem-solving.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is advantageous.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is a plus.

• Knowledge of direct-response advertising is preferred.

• Ability to take initiative, investigate problems, implement changes, and take action.

• Proficiency in explaining performance metrics to non-technical clients.

• Highly organized, detail-oriented, and capable of managing multiple accounts swiftly.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Schedule.

• Performance Bonus.