Acquisition Manager – Paid Media, Ecommerce

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the strategy for paid media investment and the trading of the ecommerce website during the initial purchase phase.

• Develop the annual and quarterly media plans encompassing paid social, paid search, and emerging channels.

• Distribute investments across various markets and schedule them according to seasonal launch periods.

• Manage the commercial aspects of the website, including merchandising, product presentation, onsite search, navigation, and the performance of the basket and checkout processes.

• Oversee the merchandising of the homepage, landing pages, and collections, ensuring product page effectiveness, promotional execution, and visibility of delivery and service propositions.

• Ensure readiness for launches and execute on-site strategies across all markets.

• Establish a weekly trading rhythm to review performance and provide insights back into media strategies.

• Develop the Conversion Rate Optimization (CRO) and experimentation roadmap, define hypotheses and prioritizations, and analyze test outcomes.

• Prioritize the development backlog in collaboration with the web partner, acting as the commercial advocate.

• Guide performance agencies by creating briefs, setting targets, establishing reporting rhythms, and defining account strategies.

• Design campaign architecture, audience strategies, and manage creative execution.

• Maintain rigorous tracking practices and ensure clean, comparable data.

• Create acquisition reporting, establish consistent metric definitions, and implement an incrementality testing program.

• Reconcile platform-reported performance with actual banked orders while maintaining acquisition cost ceilings for each market.

• Assess new channels, design tests, and provide actionable recommendations.

• Collaborate with agency and development partners, reporting directly to the Head of Revenue.

⛳️ Requirements

• Proven experience managing a paid social and paid search budget at a significant scale within a direct-to-consumer or ecommerce environment, with accountability for its performance.

• Demonstrated ability to commercially trade an ecommerce site, focusing on merchandising, conversion, and execution of launches, rather than merely briefing developers.

• Capability to construct and defend an acquisition cost and contribution model.

• Ability to recognize when platform reporting diverges from commercial reality.

• Solid understanding of incrementality to effectively design and interpret tests.

• Experience directing a performance agency, including target setting, structuring, and holding partners accountable in a constructive manner.

• Self-motivated individual who is comfortable establishing processes within a small, dynamic team.

• Experience in premium or considered purchase categories, where price is not the main lever (valuable, but not mandatory).

• Strong background in conversion optimization or experimentation (valuable, but not mandatory).

• Hands-on experience with Shopify or a similar platform (valuable, but not mandatory).

• Experience in launch-driven or highly seasonal demand environments (valuable, but not mandatory).

• Familiarity with marketplace advertising (valuable, but not mandatory).

• Practical experience with incrementality or media mix tools (valuable, but not mandatory).

• Availability to work within UK or European time zones.

🏝️ Benefits

• Quarterly in-person meet-up opportunities.

• Clear progression pathway to Head of as the channel and team expand.

• Additional headcount planned as the channel matures.