Acquisition and Strategic Content Copywriter

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop ongoing variations of hooks, body copy, and CTAs for Meta Ads, Google Ads, and new advertising formats.

• Create traction-driven videos, such as testimonials, UGC, brief tutorials, and content addressing objections.

• Compose compelling narratives for landing pages, which include headlines, unique value propositions, objection handling, and social proof.

• Design automated email sequences and WhatsApp messaging flows to enhance sign-ups and reactivate current databases.

• Formulate quick outreach strategies and objection-handling scripts to assist SDRs and the sales team.

• Produce blog articles that merge SEO with lead-capture and conversion techniques.

• Aid in defining the brand voice for various personas.

• Write and edit e-books, market research documents, industry reports, corporate presentations, and materials for institutions.

• Review and craft communications, scripts, and materials for marketing purposes.

• Assist with institutional content workflows during high-demand periods or team absences.

• Monitor CTR, conversion rates, open rates, and overall engagement.

• Suggest new messaging hypotheses and leverage generative AI tools to create variations and expedite delivery.

⛳️ Requirements

• Demonstrated experience in conversion/performance copywriting and advertising/strategic writing.

• A portfolio showcasing writing versatility, including conversion assets (ads, landing pages, and emails) and content/institutional materials (articles, presentations, or e-books).

• Strong grasp of classic persuasion techniques, editorial clarity, standard written Portuguese, and a contemporary brand voice.

• Familiarity with SEO for content and funnel metrics (CTR, open rates, and conversion rates).

• Hands-on experience using generative AI text tools to enhance speed and facilitate ideation.

• Proficiency in English and Portuguese.

• Bachelor’s degree, associate degree, technical degree, or equivalent technical education.

• Preferred: experience in real estate, rentals, proptech, fintech, or B2B services; knowledge of basic publishing through the WordPress dashboard; previous experience writing executive reports or gated content.

🏝️ Benefits

• Cost-of-living or work expense allowance

• Flexible hours

• Paid day off

• Wellness platform

• Additional paid bonus days

• Remote work

• Independent contractor engagement