Freelance Copywriter

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Create and develop marketing materials for up to two to three clients.

• Prioritize the creation of advertising scripts, followed by slides for webinars and challenges, and then emails.

• Engage in client workshops to gain insights into the offer, positioning, audience, and market dynamics.

• Identify the motivations, objections, and persuasion triggers of each audience.

• Challenge project briefs and customer avatars as necessary.

• Analyze content and advertising strategies in both the French-speaking and U.S. markets.

• Establish consistent messaging and storytelling across advertisements, emails, and launch materials.

• Craft conversion-driven advertising scripts that incorporate multiple hooks, angles, and variations.

• Collaborate with the Head of Content to develop creative concepts.

• Design and produce slides for webinars and challenges.

• Write emails for launches, warm-ups, reminders, and follow-ups, in addition to WhatsApp messages.

• Utilize AI to enhance production speed and critically revise copy.

• Anticipate constraints related to filming and editing.

• Share initial drafts, monitor progress, and integrate feedback.

• Track ad performance, registrations generated, and the effectiveness of sales materials.

• Use performance insights to suggest new tests and enhance deliverables.

⛳️ Requirements

• Minimum of 3 years’ experience in direct-response and conversion-oriented copywriting.

• Proven experience in writing advertising scripts for online entrepreneurs and infopreneurs.

• History of long-term collaborations that enable testing of copy, observation of results, and extraction of actionable insights.

• Experience assisting infopreneurs in campaigns with significant advertising budgets.

• Ability to articulate copy performance and the insights derived from it.

• A portfolio showcasing advertising scripts and other marketing materials, including details of personal contributions and results achieved.

• Understanding of infopreneur sales funnels and the purpose of each marketing asset.

• Strong grasp of persuasion principles and the capability to tailor arguments to the audience, offer, and context.

• Ability to swiftly generate multiple angles and variations.

• Familiarity with hook rate, CTR, CPL, and ROAS metrics.

• Proficient and discerning use of AI tools.

• Ability to analyze trends and organic content to create advertising concepts.

• Proficiency in reading English, beneficial for monitoring the U.S. market.

• Commitment to the team for the long term and prioritization of Nicoya as a professional endeavor.

🏝️ Benefits

• Coaching in copywriting with practical and actionable feedback.

• Close collaboration with the founder.

• Comprehensive team support from a Project Manager, Head of Content, media buyer, and designer.

• Access to production results for ongoing improvement of your work.

• Opportunities to enhance expertise in webinar and challenge formats, production techniques, and AI usage.

• Fully remote work, allowing you to work from anywhere.

• Potential to expand your responsibilities and compensation based on commitment and results.

• Performance-based bonuses.

• Involvement in advertising campaigns with budgets totaling several hundred thousand euros.