Account Manager, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the strategy and execution of paid social initiatives for a diverse portfolio of clients, ensuring performance aligns with or surpasses efficiency, growth, and budget expectations.

• Formulate and execute platform-specific optimization and monitoring strategies across Meta, TikTok, Snapchat, Pinterest, and Reddit.

• Oversee paid social inputs for client roadmaps, testing frameworks, dashboards, and quarterly/annual business reviews.

• Assess, prioritize, and implement initiatives that hold the greatest potential for enhancing performance, expanding audiences, and fulfilling client goals.

• Collaborate with Social Leads to provide strategic recommendations for paid social and assist in client-facing communications.

• Infuse paid social insights and narratives into tactical plans, creative approaches, and business evaluations.

• Ensure thorough quality assurance, precise execution, prudent budget management, and adherence to brand standards.

• Engage in client calls, reporting sessions, and status updates.

• Mentor and coach team members, aiding in their onboarding and the development of both technical and strategic paid social skills.

⛳️ Requirements

• At least 2 years of practical experience in paid social across platforms such as Meta Ads Manager, TikTok Ads, Snapchat Ads, and various analytics tools.

• In-depth knowledge of paid social strategies across mid to upper funnels, encompassing audience development, creative testing, and conversion optimization.

• Experience in managing campaigns targeting awareness, consideration, and performance objectives, with a comprehensive understanding of full-funnel activation.

• Proven track record in designing, executing, and analyzing A/B tests across different creatives, audiences, and formats.

• Demonstrated capability to analyze performance metrics, extract insights, and present clear optimization recommendations to both internal and external stakeholders.

• Strong analytical and reporting capabilities, with expertise in Excel and/or dashboarding tools.

• Exceptional written and verbal communication skills, including experience in contributing to client-facing presentations and strategic storytelling.

• Experience in mentoring or managing junior team members.

🏝️ Benefits

• Comprehensive Healthcare, Dental, and Vision coverage.

• 401K plan with matching contributions.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.