Account-Based Marketing Strategist – AI Data Services

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of the marketing strategy for TrainAI across a designated set of target accounts.

• Collaborate with sales leaders on account planning initiatives.

• Develop account-specific narratives, content, and engagement strategies to elevate accounts from initial projects to substantial revenue growth.

• Offer insights into TrainAI account plans, including account research, stakeholder mapping, identifying key entry points and opportunities, establishing localization relationships, and ABM strategy.

• Perform ongoing account research to ensure that positioning and ABM strategies remain relevant and up-to-date.

• Design tailored cross-channel communications and ABM campaigns that address the unique needs and challenges of each account.

• Create personalized sales enablement materials including presentations, one-pagers, brochures, proposals, RFP responses, emails, advertisements, and web content.

• Maintain a weekly communication schedule with TrainAI Business Development Managers.

• Collaborate with marketing operations to ensure real-time reporting on account engagement, buyer interactions, Marketing Qualified Accounts (MQAs), sales cycle duration, deal size, and revenue impact.

• Contribute to a collaborative AI-based TrainAI ABM framework to ensure successful strategies can be adapted for other accounts.

• Assist in cross-account marketing efforts, including brand awareness campaigns, organic social media management, production of value-added content, and participation in events.

⛳️ Requirements

• Minimum of 3 years’ experience in ABM or strategic account marketing within large, complex B2B enterprise or hyperscaler accounts, involving technical buyers and extended, multi-stakeholder sales cycles.

• Strong interest in the AI industry and a commitment to acquiring enough technical knowledge to engage in meaningful discussions about AI training data with an ML lead.

• Inquisitive, quick to learn, and genuinely open to evolving their work methodology.

• Already utilizing AI to reduce the time from research to asset creation from weeks to hours.

• Possesses sound judgment regarding quality and can recognize when an AI-generated draft is significantly incorrect.

• Eager to develop and enhance reusable skills and tools rather than just consuming them.

• Familiar with ABM technologies/tools such as 6Sense, Influ2, and Mutiny.

• Comfortable being the sole marketer present in sales discussions.

• Commercially savvy and capable of interpreting a pipeline and stakeholder map.

• Able to operate seamlessly across various disciplines and specialized teams.

• Experience in the AI data services sector is a plus.

🏝️ Benefits

• 25 days of paid time off (15 vacation days and 10 sick days).

• Company holidays.

• Day off for your birthday.

• Paid time for community volunteer work.

• Fully paid parental leave.

• 401(k) retirement plan with company matching.

• Company-wide agile work policy that promotes flexibility, trust, and work-life balance.

• Ongoing learning and professional development opportunities.

• Chances to enhance skills and advance your career.

• A collaborative and inclusive global work environment.