ABM Strategist, Client Services

This is a fully remote position, open to applicants in United States.

📋 Description

• Construct, manage, and consistently enhance target account lists, tiering, and scoring models utilizing 6Sense and Demandbase.

• Daily monitor intent data and account engagement signals; proactively identify shifts and provide insights to the Director of ABM before they escalate into client inquiries.

• Assist the Director of ABM in creating ABM audits, playbooks, and go-to-market strategies for clients.

• Convert account tiers and intent signals into campaign briefs and targeting parameters for the Paid Media, Paid Social, Content, and Email/Lifecycle teams.

• Collaborate with channel teams to ensure account-based campaigns are aligned with the designated tiering and messaging strategies.

• Take ownership of ABM reporting and dashboards; monitor pipeline influenced/sourced, account engagement, and progress through funnel stages.

• Facilitate cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to maintain a cohesive ABM campaign approach.

• Support Revenue and Appraisal teams with account and market analysis for new and expanded business opportunities.

• Leverage AI technologies to improve and optimize ABM processes and reporting.

• Utilize and maximize Power Digital's nova ecosystem in relation to ABM strategy and reporting.

• Participate in client calls and discovery discussions to represent ABM performance and platform data; aim to eventually lead these discussions independently.

⛳️ Requirements

• Essential: hands-on experience with 6Sense, Demandbase, or a similar ABM/intent data platform.

• 2–4 years of experience in B2B marketing, marketing operations, or ABM, either in-house or agency-based.

• Familiarity with core B2B Martech tools such as Salesforce, Marketo, or HubSpot.

• Understanding of intent data, predictive scoring, and account tiering, with an eagerness to delve deeper into the strategies behind them.

• Strong analytical capabilities; able to extract and interpret data with minimal guidance.

• Excellent written and verbal communication skills; capable of translating platform data into actionable insights for channel leads or clients.

• Highly organized and detail-oriented; adept at managing account data and reporting across multiple clients simultaneously.

• Team-oriented and collaborative, possessing the confidence to raise issues or opportunities to more senior stakeholders.

• Agency experience is appreciated but not mandatory.

🏝️ Benefits

• Base salary plus commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.

• 401(k) plan featuring a 4% employer contribution matching.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic activities.

• Fully flexible work environment: fully remote, in-office, or hybrid options.

• A one-time $100 USD Work From Home (WFH) stipend added to your first paycheck.

• Employee Assistance Program (EAP).

• 12 recognized United States national holidays plus 2 mental health recharge days annually.

• Unlimited opportunities for growth and leadership in a rapidly expanding firm.

• Ongoing employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards including prize money and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.