ABM, DBM Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create customized ABM and DBM marketing strategies for key accounts and ongoing pursuits

• Collaborate with sales, presales, and bid teams to gain insights into clients, buying committees, win themes, and deal strategies

• Oversee tailored campaigns, digital initiatives, executive outreach, client-centric content, briefing materials, and account-level engagement

• Cultivate trustworthy relationships with senior sales, bid, and client-facing stakeholders

• Independently manage marketing activities and synchronize them with sales and bid schedules

• Coordinate efforts among internal teams, designers, agencies, and other delivery partners

• Monitor engagement, pipeline influence, and business results at both account and opportunity levels

• Deliver actionable insights to the Growth Marketing Lead

• Enhance future campaigns utilizing performance metrics

• Unite stakeholders around clear plans and make timely decisions while taking accountability for outcomes

⛳️ Requirements

• Extensive B2B marketing experience, with direct responsibility for ABM, DBM, strategic pursuit marketing, or deal support

• Proven background in designing and executing personalized 1:1 or 1:few campaigns for specific accounts

• Experience in marketing technology services, digital solutions, or similarly intricate B2B offerings

• A solid record of collaboration with sales, presales, bid, or account teams to support active opportunities

• Developed joint account or deal plans with sales or bid teams, aligning with their timelines rather than a marketing calendar

• Comprehends how ABM/DBM impacts pipeline, revenue, and win rates, beyond just campaign execution

• Excellent written and verbal communication skills, with the ability to adapt style for diverse audiences

• Proactive in staying updated on ABM and MarTech advancements

• Full eligibility to work in the UK

• Willingness and eligibility to obtain SC security clearance

• Openness to occasional travel for client and internal meetings

• Capability to manage multiple accounts or live pursuits simultaneously

• Experience in technology, professional services, or a regulated industry is preferred

• Familiarity with Marketo, Salesforce, Matomo, LinkedIn Campaign Manager, or similar marketing platforms is preferred

• Experience in supporting partner marketing, co-marketing, or co-selling activities is preferred

• Working knowledge of WordPress, Drupal, or a comparable content management system is preferred

• Experience utilizing account intelligence, intent signals, and engagement data to guide marketing decisions is preferred

🏝️ Benefits

• Pension Scheme, with contributions matched up to 10%

• Private medical cover

• Income Protection

• Life Assurance

• 25 days’ annual leave plus public holidays

• Flexible benefits programme