Website and Marketing Content Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance the ways in which potential and existing customers access information, comprehend software and services, and navigate through the corporate, Touchplan, and MOCA Services websites.

• Outline visitor journeys from discovery to evaluation, inquiry, and access to customer resources.

• Identify obstacles in navigation, information availability, and conversion, and implement enhancements to site architecture, page hierarchy, internal linking, and calls to action.

• Design and construct WordPress pages and landing pages using Elementor for desktop, tablet, and mobile formats.

• Develop reusable page templates and components to maintain consistent branding and facilitate efficient updates.

• Utilize Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis to prioritize enhancements.

• Optimize inquiry and demo-request processes, forms, and confirmation experiences.

• Oversee tracking, CRM integrations, and lead routing in collaboration with marketing operations.

• Formulate testable recommendations and implement A/B testing or usability testing when suitable.

• Provide reports on website performance, priority actions, qualified inquiries, traffic statistics, and user engagement.

• Manage regular WordPress content updates and publishing, including pages, announcements, and job postings.

• Oversee hosting, plugin and theme updates, backups, troubleshooting, and resolution of technical issues.

• Test pages, navigation, links, and forms across different browsers and devices.

• Implement accessibility practices and collaborate with developers for remediation efforts.

• Monitor page speed and site health while optimizing images and page assets.

• Apply on-page SEO techniques, monitor indexing and crawling issues, and coordinate necessary technical fixes.

• Organize and tailor product, service, industry, and customer content for website visitors.

• Keep current claims, statistics, client logos, and resource links up to date.

• Uphold website design standards and maintain reusable publishing documentation.

• Organize and preserve current, approved marketing and brand assets.

• Create and format emails and newsletters, ensuring adherence to brand standards and testing for mobile display, links, and calls to action.

• Collaborate with marketing operations on audience targeting and email distribution.

⛳️ Requirements

• Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field is preferred.

• A minimum of three years of relevant experience in website management, digital design, or digital marketing.

• Practical experience in building and maintaining WordPress websites using Elementor, including responsive designs, reusable templates, and routine troubleshooting.

• A portfolio demonstrating strong web design judgment and examples of enhancements in customer journey, usability, or conversion rates.

• A solid understanding of user experience, website navigation, accessibility, on-page SEO, and conversion rate optimization.

• Experience with interpreting data from Google Analytics 4 and Google Search Console.

• Strong skills in editing, quality assurance, and project management.

• Ability to manage competing requests and work collaboratively with marketing, sales, and development teams.

• Exceptional attention to detail and effective problem-solving skills.

• Excellent written and verbal communication abilities.

• Experience in B2B software, professional services, and/or the AEC industry is preferred.

• Basic knowledge of HTML and CSS is preferred.

• Experience with Pardot/MCAE, Figma or Adobe design tools, behavior analysis or usability testing tools, as well as marketing automation or CRM integrations is preferred.

• Familiarity with Flywheel hosting and SEO tools such as Yoast or Semrush is advantageous.

• United States citizenship or permanent resident status is required for application consideration.

🏝️ Benefits

• Remote position available for applicants situated in the eastern or central time zone of the United States.

• Equal employment opportunity and a work environment free from discrimination and harassment.