Senior Content Marketing Manager

This is a fully remote position, open to applicants in United States, +15 more locations.

📋 Description

• Take ownership of OneSignal’s content strategy and editorial vision.

• Craft engaging narratives, themes, and thought leadership that align with brand and business objectives.

• Produce practical guides, customer stories, research documents, and thought leadership materials.

• Simplify complex concepts into actionable insights.

• Conduct interviews with customers and industry experts to reveal unique stories.

• Manage content distribution and establish partnerships across various channels.

• Collaborate with Marketing teams, executives, creators, publishers, and partners.

• Enhance organic visibility through SEO and AEO strategies.

• Optimize content for search engines and AI-driven discovery.

• Utilize AI for research, briefing, editing, and content repurposing tasks.

• Lead the annual State of Customer Engagement report.

• Assess content performance based on MQLs, SQLs, and pipeline metrics.

• Work collaboratively across Marketing, Sales, Product, Partners, and Customer Success teams.

• Report directly to the Head of Marketing.

⛳️ Requirements

• 6+ years of experience in content marketing within the B2B SaaS sector.

• Exceptional writing and editing capabilities.

• Ability to clearly communicate complex topics.

• Proven experience in developing content strategy and execution from opportunity identification to publication and distribution.

• Strong interpersonal skills for customer engagement.

• Proficient in conducting customer interviews, crafting compelling narratives, and securing customer approvals.

• In-depth knowledge of SEO practices.

• Innovative mindset towards discovery using AI search methodologies.

• Hands-on experience in utilizing AI within content workflows.

• Strong ability to prioritize and manage competing demands while collaborating effectively across teams.

• Capacity to act swiftly, make informed decisions in uncertain environments, and adapt to shifting priorities.

• Positive attitude and readiness to tackle challenges without explicit guidance.

🏝️ Benefits

• Remote work as the primary option for employees located in the United States, UK, Singapore, and Canada.

• Competitive equity program.

• Comprehensive and inclusive benefits package.

• Flexible seating arrangements for employees to collaborate in-person in NY and other locations.

• Reasonable accommodations available for applicants with disabilities.

• Protections against discrimination and harassment.