Head of Content

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Spearhead the editorial strategy and execution for Doctors.net.uk content

• Reassess the content value proposition tailored for UK doctors

• Synchronize editorial initiatives with broader organizational goals

• Ensure that curated, syndicated, and original content embodies a unique editorial perspective while fostering trust, credibility, and relevance

• Create editorial workflows that deliver a significant on-platform experience addressing doctors' unmet needs

• Implement multi-channel publishing strategies across the website, newsletters, alerts, mobile, social media, and partnerships to enhance engagement and retention

• Expand editorial diversity and formats, including interactive quizzes, videos, audio content, and peer roundups

• Establish collaborations with medical societies, key opinion leaders, and influencers

• Formulate content strategies driven by engagement metrics, production costs, click-through rates, dwell time, return visits, quiz interactions, and specialty-level engagement

• Collaborate with Product, Marketing, and Sales teams to meet KPIs, optimize content visibility, and support revenue growth without compromising editorial integrity

• Distribute budgets across various content categories

• Acquire third-party content from M3 Group and external sources

• Experiment with and evaluate AI technologies in content creation

⛳️ Requirements

• Extensive experience in senior editorial or content leadership roles within digital media, particularly for professional, healthcare, or specialized audiences

• Proven ability to enhance audience engagement through data and analytics

• Experience in budget management and team leadership

• Proficient in collaborating effectively with Product, Marketing, and Sales teams

• Excellent stakeholder management skills, including interactions with clinical and external partners

🏝️ Benefits

• 25 days of annual leave

• Participation in a company bonus scheme tied to personal and organizational performance

• Group Life Cover equivalent to 4 times salary

• Pension plan with 4% employee and employer contributions

• Access to Vitality medical coverage after probation period

• Employee discount program

• Discounted gym membership