Web & CRM Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Facilitate player acquisition and engagement through Team17's owned channels, such as web and email.

• Collaborate closely with Brand, Community, Creator, Creative, and Performance teams to execute integrated campaign initiatives and support go-to-market strategies for games.

• Oversee all activities related to Team17's web, email, and database.

• Lead the planning and execution of web-related tasks, including updates, CMS management, and UX optimization.

• Direct the email marketing strategy, including campaign planning, creative development, segmentation, execution, optimization, and reporting.

• Manage and enhance CRM workflows to boost player engagement and retention throughout their lifecycle.

• Design and implement digital marketing campaigns across owned channels aligned with title objectives, target demographics, and budget constraints.

• Set up and execute launches, including hands-on management and oversight of campaigns delivered via owned channels or partners.

• Collaborate with the Performance team to share insights and optimize campaigns, web pages, and creative assets.

• Translate channel KPIs into actionable insights and recommendations aimed at improving marketing ROI.

• Deliver clear and timely creative briefs that incorporate best practices.

• Work with Legal and relevant teams to ensure compliance with GDPR and data privacy regulations in database management, tracking, cookies, CRM, and other activities.

⛳️ Requirements

• Proven hands-on experience with web campaigns, managing CMS, and analytics.

• Experience with HubSpot or similar platforms is required.

• Extensive experience in email marketing and segmentation, preferably with HubSpot and/or Mailchimp.

• Strong understanding of CRM principles, systems, and customer segmentation strategies.

• Familiarity with delivering web, CMS, CRM, and hosting solutions using HubSpot or similar platforms.

• Knowledge of GA4, Google Tag Manager, event mapping/tagging, and digital analytics is a plus.

• A passion for video games and a good understanding of gaming communities is desirable.

• Knowledge of creative best practices for web and email assets.

• Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.

• Excellent project management skills and the ability to juggle competing priorities.

• Strong relationship and stakeholder management skills across internal and external partners; experience with game studios is a bonus.

• Analytical and commercially minded, with the ability to convert data into actionable recommendations.

• Clear communication skills, capable of briefing partners effectively and advocating for the function.

🏝️ Benefits

• Opportunity to work in a dynamic and creative environment.

• Access to professional development and career growth opportunities.

• Engage with a passionate team dedicated to the gaming industry.