VP, Product – Growth Experimentation

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the free-member conversion funnel, focusing on initial session activation, ongoing engagement, and retention across global markets.

• Lead Life360’s growth experimentation initiative as an active leader with direct reports.

• Develop hypothesis trees for acquisition, activation, onboarding, engagement, and retention.

• Determine experimentation priorities and identify growth opportunities that contribute to incremental member expansion.

• Choose suitable methodologies such as A/B/n tests, multi-armed bandits, and long-term holdouts.

• Employ statistical rigor to assess power, minimum detectable effect, guardrails, interference, network effects, novelty effects, and causation.

• Create reusable playbooks, templates, and standards for experimentation.

• Collaborate with Data Science and Engineering teams to enhance the experimentation platform and its instrumentation.

• Generate concise experiment summaries and make decisions to ship, iterate, or discontinue initiatives.

• Establish comprehensive institutional learning records.

• Safeguard member trust and ensure experiments provide real value to members.

• Integrate AI throughout the workflow and define practices for AI-native experimentation.

• Work alongside Engineering, Design, Data Science, Analytics, Lifecycle Marketing, Performance Marketing, and related product teams.

• Scale the funnel, data, and experimentation platform; set metric frameworks and initiate initial experiments.

• Enhance experimentation speed and rigor while delivering validated successes that boost activation, engagement, retention, and monthly active users (MAU).

⛳️ Requirements

• Over 15 years of experience in consumer products, with extensive hands-on responsibility for growth and experimentation at scale.

• Experience in a business with tens of millions of users, holding accountability for top-line results.

• More than 10 years of experience managing high-performing teams that achieved significant outcomes.

• Capability to identify, develop, and retain talented individuals.

• Strategic leadership and execution in highly ambiguous problem-solving environments.

• Ability to break down strategies into clear directives and actionable milestones.

• Skill in making prioritization decisions under limited capacity.

• Proficiency in designing and defending metric frameworks.

• Advanced knowledge of experiment design, including concepts such as power, minimum detectable effect, guardrail metrics, A/B/n testing, multi-armed bandits, holdouts, sequential-testing pitfalls, interference, network effects, novelty, and distinguishing correlation from causation.

• Proven success in enhancing activation, engagement, or retention through a portfolio of experiments.

• Expertise in funnel and cohort analysis.

• Strong cross-functional leadership experience with Engineering, Design, Data Science, and Analytics teams.

• Mobile-first consumer fluency across iOS, Android, and international markets.

• Deep empathy for families, balancing growth objectives with member trust.

• Regular and meaningful use of AI for research, analysis, experiment design, prototyping, drafting, and summarizing findings.

• Accountability for reviewing outputs generated by AI.

• Ability to create reusable AI prompts and workflows.

• Commitment to ongoing learning of AI tools.

🏝️ Benefits

• Comprehensive medical, dental, vision, life, and disability insurance plans (fully covered for US employees).

• Life and disability insurance along with supplemental medical and dental plans for Canadian employees.

• 401(k) plan with company matching in the US.

• RRSP with DPSP plan for Canadian employees.

• Paid parental leave.

• Mental Wellness Program and Employee Assistance Program (EAP).

• Flexible paid time off (PTO).

• Company-wide holidays throughout the year.

• Summer and winter shutdowns.

• Learning and Development programs.

• Provision of equipment, tools, and reimbursement support to facilitate a productive remote work environment.

• Complimentary Life360 Platinum Membership and Tile trackers.