Growth Marketing Manager

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Design and implement innovative marketing campaigns aimed at reaching new demographics, generating interest, and fostering growth within the direct care sector.

• Manage campaigns from initial concept through to execution, encompassing targeted audiences, HubSpot workflows, marketing materials, and experimentation with novel channels and messaging.

• Assist in product launches, events, and various go-to-market strategies.

• Oversee campaign workflows, audience segmentation, messaging, and follow-up journeys.

• Aid in digital marketing and marketing operations, including the maintenance and utilization of marketing platforms to execute campaigns and evaluate performance.

• Collaborate with content team members on content strategy and execution.

• Develop marketing and sales-enablement materials for Hint’s offerings.

• Create campaigns and messaging tailored for new target audiences in the direct care field.

• Construct event-specific campaigns and follow-up workflows.

• Attend approximately 2–3 conferences annually to assist the Sales team.

• Support marketing initiatives for Hint Summit and Hint Connect.

• Coordinate with external partners managing social media and paid advertising efforts.

• Work collaboratively across departments including Sales, Product, Network Development, and Customer Success to bolster go-to-market initiatives.

• Report directly to the Director of Growth Marketing.

⛳️ Requirements

• Over 4 years of experience in B2B marketing within a SaaS environment, particularly in digital marketing, campaign execution, or content creation.

• Excellent organizational and prioritization abilities, with a proven capacity to manage multiple projects and communicate progress effectively.

• Proficiency in AI and the capability to apply AI judiciously in marketing workflows or deliverables.

• Familiarity with HubSpot Marketing Hub.

• Strong, collaborative communication skills with the ability to work efficiently across teams.

• Experience in healthcare or another complex, highly regulated industry (preferable).

• Background in planning or supporting product launches, conferences, or other events (preferable).

• Knowledge of website design and management (preferable).

• US employees are required to complete an I-9 using e-verify.

🏝️ Benefits

• Competitive compensation package including base salary and stock options.

• Generous paid parental leave policy for both parents.

• Remote-first work environment.

• Home office stipend.

• Optional in-person gatherings.

• Flexible working hours.

• Flexible vacation policies.

• Paid national holidays.

• 401(k) plan available in the United States.

• Comprehensive medical, dental, and vision coverage along with DPC membership or HSA stipend (available in the United States).

• Extended healthcare and dental coverage plus HCSA stipend (available in Canada).