Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the acquisition strategy and growth roadmap for Invoice Simple.

• Create annual and quarterly growth plans for Web, iOS, and Android platforms.

• Prioritize investments based on business impact, customer acquisition economics, and potential for long-term growth.

• Identify opportunities to drive growth and challenge existing assumptions.

• Manage Invoice Simple's multi-million-dollar acquisition budget across Paid Search, Paid Social, Display, Affiliate Marketing, App Store, and emerging channels.

• Define strategy, allocate budgets, and evaluate success in collaboration with the Paid Media team.

• Optimize channel mix and investment based on performance metrics.

• Build and oversee the experimentation roadmap encompassing acquisition, landing pages, messaging, onboarding, pricing, and conversion.

• Own the forecasting and planning for acquisitions.

• Collaborate with Analytics on measurement, dashboards, and attribution methodologies.

• Utilize data to identify trends, clarify performance, and guide investment decisions.

• Provide strategic direction for SEO and Growth Analytics.

• Work with Product Marketing and Lifecycle Marketing on go-to-market priorities.

• Align teams around shared objectives and business impact.

• Present growth performance, forecasts, and recommendations to senior leadership.

• Translate complex data into clear business insights.

• Represent Growth Marketing in planning, budgeting, and business reviews.

⛳️ Requirements

• Over 10 years of experience in Growth, Performance, or Digital Marketing, preferably within SaaS, PLG, or subscription-based businesses.

• Proven track record of owning customer acquisition strategies and achieving measurable business outcomes.

• Experience managing substantial paid media investments (preferably $10M+).

• Strong skills in forecasting, experimentation, and analytics.

• In-depth knowledge of Web, mobile, and app growth strategies.

• Ability to influence cross-functional teams without direct management authority.

• Exceptional communication skills and a strong executive presence.

• A blend of strategic thinking and hands-on execution capabilities.

• Experience in payments, fintech, or subscription businesses is preferred.

• Background in growing mobile applications and App Store Optimization (ASO) is preferred.

• Familiarity with lifecycle platforms such as Braze, Iterable, or Customer.io is preferred.

• Experience in a Product-Led Growth environment is preferred.

• Must be authorized to work in the United States without sponsorship.

🏝️ Benefits

• Flexibility to work in the manner that suits you best within your country of employment – whether in-office, remote, or hybrid.

• Immediate access to comprehensive health and wellness benefits, including an annual wellness stipend starting from Day 1.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program.