VP of Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop comprehensive marketing plans on a monthly, quarterly, and annual basis that align with budget and revenue growth objectives.

• Spearhead retention marketing strategies and campaigns aimed at increasing product and service adoption, expansion, and enhancing client relationships.

• Create metrics and KPIs for adoption to assess campaign effectiveness.

• Manage upselling and cross-selling campaigns to boost ROI, conversion rates, and expand audience reach.

• Discover new media channels, growth strategies, and innovative tactics.

• Establish measurement methodologies and analyze ROI along with success criteria.

• Supervise marketing operations reporting for demand generation and retention initiatives.

• Design and implement a data strategy, encompassing data enrichment, standardized processes, hygiene, governance, and utilization.

• Enhance marketing agility through well-documented processes and optimized workflows.

• Set performance benchmarks across channels and provide insights for enhancing marketing effectiveness.

• Collaborate with Sales leadership regarding lead tracking, reporting, handoff, and conversion processes.

• Assist in strategic planning, reverse waterfall goal setting, and budget planning alongside the Head of Marketing.

• Coordinate with marketing communications, product marketing, and sales enablement/operations to drive campaign initiatives.

• Oversee multi-touch nurturing campaigns, landing pages, and content placement strategies.

• Create and implement a digital strategy, focusing on SEO/SEM, LinkedIn and paid social campaigns, and cost-per-lead tactics.

• Utilize digital metrics such as site traffic and conversion rates to optimize marketing expenditures.

• Establish lead targets along with demand-funnel stage/conversion rates and refine outcomes.

• Manage integrated inbound, outbound, and partner marketing campaigns.

• Develop an events strategy that includes tradeshows, webinars, hosted VIP events, and an annual Summit, with a focus on performance reporting and ROI.

• Collaborate with sales development and sales teams to maintain lead-to-revenue processes that align with business goals and go-to-market strategies.

• Oversee team performance and workforce planning in conjunction with the Head of Marketing.

• Lead, mentor, and motivate professionals in demand, events, marketing operations, and retention marketing.

⛳️ Requirements

• Bachelor’s Degree.

• Over 15 years of experience in B2B demand generation.

• At least 7 years of management experience.

• Strong proficiency with Eloqua or similar marketing automation platforms, Salesforce, and Account-Based Technology platforms.

• Extensive expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.

• Experience with BI platforms such as Looker, PowerBI, and/or Google Data Studios.

• Proven track record in managing budgets and assessing hiring requirements across the team.

• Experience collaborating across Marketing, Business Development, and Sales to establish scalable revenue-generating business processes.

• Demonstrated success in supporting or working alongside Enterprise-level Sales and Marketing teams.

• Familiarity with long-cycle B2B sales processes, account-based marketing strategies, and cross-functional go-to-market execution.

• Experience with integrating AI into marketing strategies is highly desirable.

• Ability to convert business objectives into marketing goals, KPIs, technical specifications, and executive-level reports.

• Strong analytical capabilities coupled with the ability to make commercially impactful recommendations based on data.

• Creative mindset toward campaign development.

• Strategic and objective-driven planning and reporting skills.

• Competence in multitasking and prioritizing in a fast-paced, dynamic work setting.

• Keen attention to detail and a commitment to delivering high-quality results.

• Strong collaborative spirit with sales teams.

• Proven experience in managing cross-functional teams.

🏝️ Benefits

• Annual bonus program.

• Retirement contributions.

• Health insurance.

• Sick leave.

• Parental leave.

• Paid time off.

• Inclusive, people-first culture.

• Equal employment opportunity workplace.