VP, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement Mailgun’s worldwide marketing strategy that aligns with business goals and drives measurable growth across self-service, sales-assisted, and enterprise channels.

• Manage the entire marketing funnel, encompassing awareness, consideration, acquisition, conversion, adoption, expansion, and retention.

• Generate insights on customers, ideal customer profiles (ICP), buying journeys, competitive landscape, and market opportunities to create distinct positioning, messaging, and growth strategies.

• Direct product marketing strategy, including segmentation, positioning, messaging, competitive analysis, product launches, and go-to-market plans.

• Collaborate with sales and product leadership to develop an integrated go-to-market strategy.

• Oversee Mailgun’s brand positioning and voice.

• Work alongside regional marketing leaders to create market-specific plans and achieve regional growth targets.

• Manage marketing investment allocations and assess performance based on revenue impact and return on investment (ROI).

• Take charge of the Mailgun website and digital experience as a key growth driver.

• Lead strategies for SEO, AI-enhanced discovery, and AEO.

• Construct and refine self-service acquisition funnels focused on signups, trials, conversions, and revenue generation.

• Spearhead integrated demand generation initiatives targeting mid-market and enterprise pipeline and revenue.

• Collaborate with regional teams on strategy, programs, content development, insights, tools, ABM, thought leadership, events, and webinars.

• Create lifecycle and customer marketing initiatives aimed at engagement, adoption, retention, expansion, and advocacy.

• Implement experimentation and continuous optimization practices utilizing data, personalization, conversion-rate optimization, A/B testing, and emerging technologies.

• Build and lead a high-performing, AI-driven marketing team.

• Utilize AI across strategy, content, creative processes, analytics, experimentation, customer insights, and marketing operations.

• Collaborate with product, sales, customer success, central marketing, and regional marketing leaders.

• Leverage shared capabilities, data, technology, and best practices with central marketing operations.

• Set goals, key performance indicators (KPIs), and operational rhythms, communicating performance results to senior leadership.

• Promote accountability, customer-centricity, experimentation, and continuous improvement.

⛳️ Requirements

• Over 10 years of progressive experience in marketing.

• A minimum of 5 years in senior marketing leadership positions within SaaS or technology firms.

• Profound understanding of SaaS business models, product-led growth (PLG), demand generation, sales-assisted growth, and enterprise go-to-market strategies.

• Proven track record of leading marketing initiatives throughout the customer lifecycle, from brand awareness and demand generation to acquisition, conversion, adoption, expansion, and retention.

• Strong grasp of digital customer journeys, SEO, emerging AI-powered discovery, AEO, experimentation, and the application of AI in marketing strategy and execution.

• Robust analytical and financial acumen, linking marketing investments and outcomes to pipeline, revenue, customer value, and ROI.

• Experience in developing global marketing strategies and effectively collaborating with regional teams to achieve market-specific growth objectives.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance plans.

• Supplemental plans and telehealth access available for all participants.

• Free virtual counseling resources offered through a global Employee Assistance Program.

• Roth and Pre-tax 401(k) options with employer matching for all participants.

• Generous paid time off policy.

• Paid parental leave.

• Support for family planning.

• Flexible remote work options.

• Paid time off for volunteer activities.

• Eligibility for bonuses.