Marketing Lead

This is a fully remote position, open to applicants in France.

📋 Description

• Oversee the marketing strategy for Europe, beginning with France.

• Determine how OurFamilyWizard connects with families and professionals in each market.

• Establish acquisition objectives in collaboration with leadership and take responsibility for meeting them.

• Expand the professional B2B2C channel through content creation, events, co-marketing efforts, referral programs, and professional collaborations.

• Collaborate with the local French sales team to outline professional channels in new markets.

• Enhance consumer acquisition throughout Europe via the App Store, paid marketing, partnerships, and content initiatives.

• Work with US Growth, Lifecycle, Content, Design, and Product teams; tailor successful D2C strategies for the European market.

• Set strategic direction, make informed decisions, and directly execute marketing tasks when necessary.

• Customize messaging related to separation and co-parenting for each market, starting with France.

• Provide US teams with insights on the European market landscape.

• Advocate for the needs of the European market to product, marketing, and leadership teams.

• Develop the regional marketing team as the market expands.

⛳️ Requirements

• Approximately 8+ years of experience in marketing for digital or consumer products, with expertise in channel/partner marketing and direct consumer acquisition.

• Proven history of launching and growing a product or initiative with quantifiable outcomes.

• Proficient in paid acquisition, App Store/organic strategies, content marketing, CRM and lifecycle management, and marketing analytics.

• Experience in establishing initial marketing processes, partnerships, or channels.

• Current, hands-on experience residing and working in France.

• Familiarity with marketing in another European market is a plus.

• Knowledge of both B2B2C and B2C marketing strategies.

• Experience in marketing through professional or partner networks, such as legal, healthcare, or financial sectors.

• Comprehensive understanding of French family culture, separation, custody, and help-seeking behaviors.

• Background in building marketing initiatives in new markets, regions, product lines, or companies.

• Bilingual proficiency in French and English; fluency in French is essential.

• Background in legaltech, family or parenting products, or two-sided consumer subscription services is advantageous.

• Familiarity with the French family law or mediation landscape is beneficial.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive team environment.

• Comprehensive health and wellness benefits.

• Engaging company culture focused on collaboration and innovation.