VP – Growth Marketing, Engagement & Analytics

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Develop and spearhead a top-tier customer acquisition framework that promotes efficient and scalable growth for the enterprise.

• Take ownership of the strategy, planning, execution, and optimization of paid media investments.

• Direct a cohesive performance marketing team focused on acquiring new customers across various business units.

• Create and implement enterprise-level paid media strategies across customer acquisition channels.

• Manage the comprehensive customer acquisition strategy through optimization, experimentation, and innovation.

• Oversee enterprise SEO, Generative Engine Optimization (GEO), AI search optimization, and organic search expansion.

• Lead the annual and seasonal media planning initiatives.

• Establish media investment strategies, budget distribution, channel selection, flighting, audience planning, market prioritization, and agency oversight.

• Collaborate with Marketing Analytics on attribution, incrementality testing, Media Mix Modeling, experiment design, performance reporting, investment optimization, and channel insights.

• Manage relationships with external media agencies and strategic media partners, including commercial negotiations and innovation strategies.

• Work alongside Marketing Analytics, Lifecycle Marketing, and Digital Experience teams on first-party data collection, audience development, propensity targeting, lead scoring, identity resolution, and personalization.

• Cultivate a high-performing, results-driven growth marketing organization.

• Encourage experimentation, learning, continuous optimization, innovation, and collaborative partnerships across functions.

• Achieve measurable enhancements in customer growth, acquisition efficiency, LTV:CAC, CPNS, marketing ROI, paid media results, and associated growth metrics.

⛳️ Requirements

• Over 12 years of progressive experience in marketing leadership, particularly in performance marketing and customer acquisition.

• Proven track record in managing large-scale, multi-channel media budgets.

• Extensive knowledge across paid search, paid social, programmatic, video, audio, direct mail, and new acquisition channels.

• Demonstrated success in enhancing acquisition efficiency and fostering profitable customer growth.

• Experience in leading media agencies and managing complex external partnerships.

• Strong understanding of attribution, incrementality testing, marketing mix modeling, and performance evaluation.

• Experience in utilizing first-party data, audience segmentation, and propensity modeling to boost marketing performance.

• Exceptional executive-level communication skills, capable of influencing cross-functional leaders and executive stakeholders.

• Experience in building and nurturing high-performing teams amid transformation and growth phases.

• An MBA or equivalent advanced business experience is preferred.

🏝️ Benefits

• Medical and prescription drug coverage for employees and eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Competitive compensation.

• Comprehensive benefits package.

• Support for personal and professional life.

• Opportunities for continuous learning.

• A high-performing, connected workplace culture.