Growth Marketing Manager – Developer Tools

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Synthesize insights from user research, product analytics, and competitive intelligence into a prioritized hypothesis backlog.

• Lead go-to-market (GTM) strategies for new products and features across owned and earned channels.

• Take ownership of top-of-funnel growth across the entire product portfolio.

• Identify effective channels for developer tools and establish an evidence-based channel strategy.

• Develop growth models, rapidly test them, and evaluate results.

• Design and conduct experiments across paid, organic, community, and product channels.

• Collaborate cross-functionally with product, data, and marketing teams to transition experiments from hypothesis to implementation.

• Execute cross-sell campaigns targeting the existing customer base.

• Enhance onboarding processes to boost activation rates and free-to-paid conversion.

⛳️ Requirements

• Over 5 years of experience in growth marketing, product marketing, or a combination of both.

• Familiarity with developer tools or technical B2B SaaS.

• Proven track record in growth experimentation and core product marketing, including research, messaging, GTM, and conversion rate optimization (CRO).

• Experience in marketing to developers or technical buyers.

• Understanding of how developers discover, evaluate, and decide on tools.

• Ability to derive insights from product analytics, user interviews, web analytics, and campaign data.

• Strong project management capabilities.

• Self-motivated individual who thrives in dynamic environments.

• Comfortable working without a fully defined playbook.

• Technical background or prior experience as a developer is highly advantageous.

• Experience with CI/CD, build systems, or mobile DevOps is a significant plus.

• Experience working alongside a dedicated Product Marketing Manager (PMM) team as a growth specialist is a strong asset.

• Reforge alumni status is considered a strong indicator of suitability.

• A portfolio showcasing previous work is a valuable addition.

🏝️ Benefits

• Remote working environment with opportunities for in-person collaboration.

• Competitive stock options package.

• Private medical insurance.

• Life assurance.

• Opportunity to learn about app development.

• Work within a financially stable and growing company.

• Access to a global customer portfolio.