VP, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the growth strategy and set priorities, aligning company objectives with customer, funnel, and revenue outcomes.

• Recognize valuable opportunities across areas such as acquisition, conversion, onboarding, activation, retention, and expansion.

• Create and oversee a systematic experimentation program that includes hypotheses, test prioritization, success metrics, and scaling of effective results.

• Participate in high-impact growth initiatives across paid, organic, web, and other channels.

• Leverage automation and AI to minimize low-value tasks, enhance customer experiences, and boost team productivity.

• Optimize the customer journey from initial interaction through adoption, renewal, and product expansion.

• Collaborate with Marketing to evaluate channel effectiveness, demand capture, audience quality, and funnel conversion.

• Work alongside Product and Data teams on customer research, product usage, behavioral signals, activation, engagement, self-service, and product-led growth.

• Partner with Sales and Customer Success on lead quality, handoff processes, time to value, retention, and expansion efforts.

• Develop growth measurement frameworks and operating rhythms, including definitions of funnels, dashboards, forecasting, cohort analysis, and performance evaluations.

• Assess growth investments by analyzing conversion rates, acquisition costs, payback periods, lifetime value, retention, and incremental revenue.

• Build, lead, and cultivate a high-performing growth organization with clear accountability and decision-making authority.

• Integrate customer and market insights into product priorities, packaging, pricing, channel strategies, and go-to-market plans.

• Collaborate across Marketing, Product, Sales, Customer Success, Finance, and Data teams.

⛳️ Requirements

• A minimum of 12 years of experience in growth, demand generation, product-led growth, lifecycle marketing, revenue growth, or a similar field, including significant leadership experience.

• Proven track record of achieving measurable, efficient growth in a B2B SaaS or technology company, ideally involving multiple products, customer segments, or marketing channels.

• Extensive personal expertise in selecting, developing, and analyzing enterprise demand generation programs across a diverse range of channels.

• Strong analytical skills and fluency in experimentation, funnel measurement, cohort analysis, forecasting, and growth economics.

• Experience in leading teams and influencing senior stakeholders across Marketing, Product, Sales, Customer Success, Finance, and Data.

• A strong customer focus with the ability to connect customer challenges and behaviors to actionable growth opportunities.

• Capability to navigate between strategy and execution, framing opportunities, making trade-offs, aligning stakeholders, and assisting teams in implementation.

• Excellent executive communication skills, sound judgment in situations with incomplete information, and a tendency towards timely decisions and measurable actions.

• Proven ability to attract, develop, and retain top talent while establishing a high standard for accountability and collaboration.

• Applicants must be authorized to receive and access commodities and technologies governed by U.S. Export Administration Regulations.

🏝️ Benefits

• Competitive salary and benefits package.

• Total compensation may encompass variable compensation and equity options.

• Reasonable accommodations provided throughout the hiring process.

• Some interviews or onboarding training sessions may occur in-person at one of Motive's global offices.