VP, Demand Generation

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and oversee the Demand Generation function at Grace Hill, encompassing inbound, outbound/ABM, and customer marketing initiatives.

• Recruit and nurture the demand generation team as it is established.

• Define and manage pipeline strategies and objectives, including sourced and influenced pipeline, conversion rates, closed-won revenue, coverage, Customer Acquisition Cost (CAC), and payback period.

• Present pipeline performance confidently to executive leadership.

• Manage budgets for paid media and demand generation programs, including channel selection, agency/vendor oversight, and monthly budget adjustments.

• Lead the marketing segment of weekly pipeline reviews with Sales leadership and engage in forecast discussions.

• Establish and enforce lead response and handoff Service Level Agreements (SLAs), ensuring a 24-hour follow-up on qualified inbound leads.

• Collaborate with Brand, Events & Communications to transform conferences, sponsorships, and hosted events into pipeline opportunities.

• Develop outbound/ABM strategies in partnership with Sales and operationalize intent data.

• Utilize AI for content creation, intent scoring, campaign optimization, personalization, and research.

• Maintain a disciplined testing roadmap, determining whether to scale, adjust, or discontinue tests.

• Strategically manage the HubSpot/Salesforce ecosystem, focusing on lead scoring, routing, attribution, and funnel reporting.

• Co-manage definitions of pipeline stages, source-of-truth dashboards, and quarterly forecasts for marketing-sourced pipelines.

• Create campaigns, rectify workflows, and produce landing pages as necessary during the initial 6–12 months.

• Collaborate with Product Marketing, Brand & Communications, Sales, Customer Success, and Rev Ops for a unified go-to-market strategy.

• Attain first-year objectives, including team hiring and development, establishing a functional ABM/intent-data motion, reliable pipeline reporting, CAC/payback-based budget management, adherence to SLAs, event ROI analysis, and implementing two AI-enhanced workflow improvements.

⛳️ Requirements

• Over 10 years of experience in B2B demand generation.

• Minimum of 4 years in a leadership role within a demand generation team, preferably supervising managers or senior specialists in a B2B SaaS environment.

• Candidates with 8+ years of experience and a proven track record in building teams may be considered for the Senior Director position.

• Direct experience in scaling a marketing/demand function during significant company growth, ideally in the $80M to $150M+ ARR range or similar stages.

• Proven history of building teams from a small or partial base.

• Proficient in the use of HubSpot and Salesforce.

• Familiarity with modern demand generation and intent-data tools, such as ZoomInfo, 6sense, or Bombora.

• Clear perspective on the practical application of AI in demand generation.

• Demonstrated expertise in inbound strategies, including SEO/AEO/GEO, content marketing, and paid media.

• Proven ability in managing outbound/ABM strategies.

• Experience overseeing a paid media and program budget at a comparable scale and reallocating resources based on assessed pipeline and payback.

• Background in facilitating or co-facilitating recurring pipeline reviews and forecasting sessions with Sales leadership.

• Experience collaborating with Rev Ops or GTM operations/engineering on attribution, funnel dashboards, and pipeline forecasts.

• Experience coordinating with SDR/BDR teams on lead routing, follow-up procedures, and response-time SLAs.

• Proven ability to convert trade shows and sponsored events into measurable pipeline contributions.

• Hands-on experience utilizing AI tools in daily operations with demonstrable efficiency improvements.

• Comfortable working in an environment without a fully developed team or established processes.

• Strong, data-driven communication skills for presentations to CMO and CEO.

• Preferred: experience in real estate technology, proptech, or similar vertical SaaS.

• Preferred: background in a private equity-backed or newly scaling marketing organization.

• Preferred: experience with signal-based or AI-native go-to-market tools such as Clay, Common Room, or Claude.

• Must address US work authorization/sponsorship and current US residency in the application process.

🏝️ Benefits

• Competitive salary up to $195K plus bonus opportunities.

• Comprehensive health, dental, and vision insurance.

• Option for remote work.

• A collaborative, mission-driven workplace culture.