Performance Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and future actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while spotting new opportunities.

• Create, launch, and refine Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and implement structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations in messaging.

• Collaborate with video editors to provide creative direction.

• Utilize AI tools for research and copy creation.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and take ownership of client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of direct experience in paid media, particularly with significant Meta advertising responsibilities.

• Proven experience managing multiple client accounts while leading strategic conversations.

• Demonstrated ability to steer campaigns towards specific performance targets while promoting client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Marketing experience in financial services is preferred.

• Experience in lead-generation and appointment-setting campaigns is preferred.

• Knowledge of video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Prior experience in a performance marketing agency is preferred.

• Familiarity with direct-response advertising is preferred.

• Candidates seeking upper compensation must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation should provide evidence of measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative input.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• A Flexible Schedule.

• Performance Bonus incentives.