Paid Media Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance metrics, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and tackle account risks and potential opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition benchmarks.

• Analyze underperforming campaigns and propose performance enhancements.

• Design testing strategies across audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Formulate creative and messaging hypotheses based on performance data.

• Collaborate with video editors to provide creative guidance.

• Utilize AI tools to expedite research and copy development.

• Establish and troubleshoot tracking, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel issues.

• Report to the Associate Director of Operations and be accountable for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of direct experience in paid media, with significant responsibility in Meta advertising.

• Experience managing multiple client accounts concurrently and leading strategy discussions with clients.

• Proven track record of guiding campaigns towards set performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Knowledge of conversion tracking, pixels, and fundamental marketing automation.

• Strong communication, organization, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Familiarity with video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Knowledge of direct-response advertising.

• Candidates considered for the higher compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should demonstrate quantifiable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Option to work from home.

• Flexible working schedule.

• Performance bonuses.