Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts as the primary strategic liaison.

• Facilitate bi-weekly client calls addressing performance, strategy, testing priorities, and upcoming action items.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering opportunities.

• Create, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audience targeting, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to identify avenues for improvement.

• Formulate testing strategies across various audiences, offers, messaging, creative, and campaign components.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative and messaging hypotheses based on performance data.

• Collaborate with video editors and provide guidance on creative direction.

• Leverage AI tools to enhance research and copy development.

• Establish and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and take ownership of client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct experience in paid media, particularly with significant Meta advertising responsibilities.

• Proven ability to manage multiple client accounts simultaneously and lead client-facing strategic discussions.

• Demonstrated capability to steer campaigns towards specified performance targets while ensuring client retention.

• Proficient in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Knowledge of conversion tracking, pixels, and basic marketing automation tools.

• Strong communication, organizational, analytical, and problem-solving skills.

• Experience in financial services marketing is preferred.

• Preference for candidates with lead-generation and appointment-setting campaign experience.

• Video sales letter marketing experience is a plus.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Background in performance marketing agencies is desirable.

• Preference for candidates with direct-response advertising experience.

• For the upper compensation range: hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• For the upper compensation range: ability to showcase measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments stemming from creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.