Vice President – Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Create a reliable and cost-effective growth engine focused on SimpliFed’s baby feeding and lactation care services.

• Cultivate executive relationships, negotiate and finalize partnerships, and transform agreements into referrals, completed care, and sustainable revenue streams.

• Take charge of growth strategy and its implementation.

• Broaden relationships with existing accounts and acquire new partners.

• Develop joint activation strategies, enhance referral processes, and establish predictable partner volumes.

• Identify and secure strategic consumer partnerships with organizations in maternal health, mom and baby sectors, and consumer health.

• Construct business cases and prioritize opportunities based on referral potential, economic viability, implementation needs, and strategic alignment.

• Manage prospecting, negotiations, launch coordination, performance evaluations, renewals, and expansions.

• Collaborate with internal teams to ensure that commercial commitments are fulfilled and partners achieve results.

• Spearhead SEO/AEO initiatives, earned media efforts, established placements on mom and baby platforms, social media, and organic acquisition strategies.

• Enhance existing relationships with OB professionals and activate partners alongside established commercial teams.

• Assess RFPs and negotiate provider or professional services agreements.

• Direct channel priorities, budgets, pipelines, forecasts, and performance reporting.

• Utilize partnership economics to inform further DTC investment.

• Lead a focused team along with external specialists or agencies.

• Evaluate the pipeline, partner performance, and patient acquisition journey; set baselines and create prioritized plans.

• Implement brand strategies, SEO/AEO initiatives, earned media, and social strategies with measurable outcomes.

• Track and enhance conversion rates, acquisition costs, channel contributions, revenue, forecast accuracy, patient experience, and clinical results.

• Collaborate with Clinical, Operations, Product, Finance, and Marketing teams.

⛳️ Requirements

• Proven track record of successfully growing a healthcare, virtual care, or consumer health business through partnerships.

• Personal accountability for sourcing, negotiating, closing, and expanding complex commercial agreements.

• Demonstrated ability to convert signed partnerships into patient acquisition and revenue, supported by tangible results.

• Experience with B2B2C growth and a solid understanding of consumer acquisition strategies.

• Capability to assess acquisition costs, conversion rates, retention, and contribution margins, and utilize these metrics for resource allocation.

• Experience in leading brand and organic growth initiatives, either directly or through specialists.

• Strong skills in executive relationship management and the ability to align clinical, operational, product, and finance teams around a commercial strategy.

• Experience in a startup environment or a proven ability to execute effectively with a small team and limited resources.

• Currently authorized to work full-time in the United States.

• A commitment to the mission and the families served.

• Willingness to engage in hands-on work.

• Ability to communicate effectively across a distributed team.

• Initiative to seek assistance early when facing challenges.

• Curiosity and follow-through when tackling unfamiliar challenges.

• Capability to safeguard patient and provider information.

• Integrity and respect for the realities of healthcare operations.

• Ability to collaborate in a fast-paced environment.

• Preferred: established relationships or experience in women’s health, virtual care, maternal health, baby feeding, or mom and baby consumer brands.

• Preferred: experience with OB networks and provider or professional services agreements.

• Preferred: experience in activating referral, co-marketing, or integrated care partnerships.

• Preferred: familiarity with SEO/AEO, earned media, and social strategies in healthcare or consumer health sectors.

• Preferred: experience in growing an insurance-covered virtual care offering.

🏝️ Benefits

• Ownership of a growth strategy with well-defined priorities and significant opportunities for expansion.

• Close collaboration with the CEO and leadership team on partnerships, positioning, and investment strategies.

• Opportunity to shape a category while enhancing access to care for parents and babies.

• Incentive compensation and equity opportunities.

• Paid time off.

• Holidays.

• Retirement benefits.

• Remote work options.