Vice President, Demand Generation

This is a fully remote position, open to applicants in Texas.

📋 Description

• Lead and develop the Demand Generation function at Grace Hill, overseeing all facets including inbound, outbound/ABM, and customer marketing.

• Recruit and nurture the demand generation team.

• Establish and manage pipeline strategies and goals, focusing on sourced and influenced pipeline, conversion rates, pipeline coverage, customer acquisition cost (CAC), and payback period.

• Provide credible reports on pipeline performance to executive leadership.

• Manage budgets for paid media and demand generation programs, including channel mix, agencies, vendors, and monthly budget adjustments.

• Lead the marketing segment of weekly pipeline reviews with Sales leadership and engage in forecast discussions.

• Set and enforce Service Level Agreements (SLAs) for lead response and handoff, ensuring follow-up on qualified inbound leads within 24 hours.

• Collaborate with Brand, Events & Communications teams to convert conferences, sponsorships, and hosted events into pipeline opportunities.

• Design the outbound/ABM strategy in partnership with Sales, operationalizing intent data.

• Implement AI in content creation, intent scoring, campaign optimization, personalization, and campaign amplification.

• Maintain a structured testing roadmap, including hypotheses and success metrics.

• Strategically oversee the HubSpot/Salesforce ecosystem, focusing on lead scoring, routing, attribution, and funnel reporting.

• Collaborate with Rev Ops and GTM operations/engineering on pipeline definitions, dashboards, and forecasts.

• Develop campaigns, rectify workflows, and create landing pages within the first 6–12 months.

• Work alongside Product Marketing, Brand & Communications, Sales, Customer Success, and Rev Ops.

• Achieve initial year targets, which include a fully staffed team, operational ABM/intent-data strategy, reliable reporting, CAC/payback-aligned expenditure, compliant SLAs, event ROI reporting, and two quantifiable AI-driven enhancements.

⛳️ Requirements

• Over 10 years of experience in B2B demand generation.

• A minimum of 4 years in a leadership role within a demand generation team.

• Candidates with more than 8 years of experience and an outstanding track record in building teams may be considered for the Senior Director position.

• Proven experience in scaling a marketing/demand function during significant company growth, preferably in the $80M to $150M+ ARR range or a similar stage.

• Experience in building teams from a minimal or partial foundation.

• Proficient in HubSpot and Salesforce.

• Familiarity with modern demand generation and intent-data tools, such as ZoomInfo, 6sense, or Bombora.

• A clear perspective on effective AI tools for demand generation.

• Expertise in inbound strategies, including SEO/AEO/GEO, content, and paid media.

• Expertise in outbound/ABM strategies.

• Experience managing a paid media and program budget, reallocating expenditures based on pipeline performance and payback.

• Familiarity with recurring pipeline reviews and forecasting rhythms with Sales leadership.

• Experience collaborating with Rev Ops or GTM operations/engineering on attribution, funnel dashboards, and pipeline forecasts.

• Experience coordinating with SDR/BDR teams regarding routing, follow-up rhythms, and response-time SLAs.

• Proven ability to translate trade shows and sponsored events into measurable pipeline results.

• Hands-on experience with AI tools resulting in measurable efficiency improvements.

• Capable of functioning effectively without a fully developed team or processes.

• Strong data-driven communication skills, with the ability to present to a CMO and CEO.

• Preferred: background in real estate technology, proptech, or similar vertical SaaS.

• Preferred: experience in a private equity-backed or rapidly scaling marketing organization.

• Preferred: familiarity with signal-based or AI-native GTM tools like Clay, Common Room, or Claude.

• Must be currently located in the US or willing to work in the US; applications will inquire about US work authorization/sponsorship requirements.

🏝️ Benefits

• Competitive salary of up to $195K plus bonus.

• Comprehensive health, dental, and vision benefits.

• Option for remote work.

• A collaborative, mission-driven culture.