Vice President, Decision Science

This is a fully remote position, open to applicants in Colorado, +4 more states.

📋 Description

• Shape and expand the analytics practice at MissionOne Media.

• Propel the vision for utilizing data and insights throughout the agency.

• Create and implement measurement strategies across channels, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.

• Lead comprehensive marketing performance reporting and dashboard creation.

• Assess media measurement vendors, manage contracts, and oversee budgets.

• Conduct cross-channel response analytics and enhance media plans.

• Lead in-channel response attribution analytics and refine investment strategies.

• Ensure a reliable, timely, and complete data infrastructure and reporting that meets client needs.

• Assist in the development of new business opportunities.

• Act as a senior strategic advisor to clients regarding marketing measurement maturity and data-driven decision-making.

• Lead and develop a high-performing analytics team.

• Collaborate with media strategy, activation, ad operations, and creative teams to incorporate analytics into campaign development and execution.

• Stay updated on emerging data privacy regulations, measurement trends, and media technologies.

⛳️ Requirements

• Over 10 years of experience in marketing or advertising analytics, demonstrating leadership in an agency, consultancy, or data-centric organization.

• Proven success in assisting clients to take actionable steps based on analytics and data while managing client relationships effectively.

• Proficiency with analytics reporting and data platforms such as Tableau, SQL, and Adverity.

• Strong knowledge of the data and ad tech ecosystem, particularly in digital environments.

• Familiarity with media platforms like Meta, Google, and DSPs.

• Experience with marketing automation tools and third-party research providers, including Nielsen, Circana, and Dynata.

• Excellent leadership, mentorship, and change management capabilities.

• Background in managing multifunctional teams.

• Strong project management abilities and capacity to lead multiple ongoing project streams simultaneously.

• Advanced critical thinking skills to develop logic-driven insights from data and analysis.

• Exceptional verbal and written communication skills for conveying complex analytical processes in an understandable manner.

• Keen attention to detail.

🏝️ Benefits

• Various health insurance options available.

• Flexible paid time off (PTO).

• Life insurance coverage.

• 401K plan.