Vice President of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee e.Republic’s enterprise marketing, brand, communications, Design, and customer-oriented Marketing as a Service functions.

• Enhance e.Republic’s standing within the state, local government, and education sectors.

• Propel measurable growth and engagement among both private and public sector audiences.

• Ensure a unique and consistent brand and creative experience.

• Establish a high-performing customer marketing services division.

• Manage company and product positioning, demand generation, public-sector marketing, product marketing, digital marketing, corporate communications, Design, marketing operations, and Content Studio.

• Drive transformation utilizing AI, data, technology, and contemporary operating practices.

• Create and implement an integrated marketing strategy that aligns with company priorities, product growth, and revenue goals.

• Own the Marketing department’s contribution to the private-sector pipeline and revenue.

• Develop public-sector marketing initiatives that boost subscriptions, event attendance, participation, survey responses, engagement, and adoption.

• Oversee product marketing, segmentation, value propositions, positioning, messaging, go-to-market strategies, product launches, and market education.

• Create customer and audience journeys that enhance engagement, conversion, cross-selling, retention, and participation.

• Collaborate with Sales, Product, Events, Media, and other business leaders.

• Direct brand strategy, positioning, messaging architecture, and brand governance.

• Manage corporate communications, public relations, reputation management, thought leadership, and company announcements.

• Lead the Design team to establish a cohesive creative vision and brand representation.

• Set creative standards, priorities, workflows, and processes.

• Provide executive leadership for the Content Studio and its customer-funded Marketing as a Service offerings.

• Define strategy, positioning, service portfolio, and operational framework for customer marketing services.

• Ensure customer programs provide high-quality solutions, measurable value, and strong financial performance.

• Expand service offerings, enhance customer relationships, increase scalability and efficiency, and drive business growth.

• Develop leadership, capabilities, processes, and technology for the Content Studio.

• Spearhead digital marketing efforts across paid acquisition, organic search, social media, email, partnerships, SEO, AEO/GEO, and AI-driven discovery channels.

• Lead AI transformation initiatives across Marketing, Design, and the Content Studio.

• Establish responsible AI standards and governance.

• Manage marketing operations, campaign management, marketing technology, performance measurement, attribution, dashboards, and executive reporting.

• Set objectives, KPIs, decision rights, and accountability frameworks.

• Develop and oversee budgets and resources.

• Build, nurture, and retain high-performing teams while fostering a culture of creativity, collaboration, experimentation, analytical rigor, and measurable performance.

⛳️ Requirements

• Over 12 years of progressive experience in marketing leadership roles.

• Significant leadership experience within a complex B2B environment, including media, information, technology, events, research, marketplace, and/or professional-services organizations.

• Proven ability to lead a comprehensive marketing function covering brand, demand generation, digital, product marketing, communications, and marketing operations.

• Demonstrated history of driving pipeline growth, revenue contributions, customer engagement, and measurable business outcomes.

• Experience in leading or supervising creative and Design capabilities across various products, channels, and experiences.

• Background in managing a customer-facing marketing, agency, studio, professional-services, or similar fee-based business is highly preferred.

• Strong expertise in modern digital marketing, account-based marketing, marketing automation, paid media, search, SEO/AEO/GEO, analytics, and the latest AI-enabled marketing practices.

• Proven success in applying AI and technology to enhance workflows, drive organizational transformation, productivity, and overall business performance.

• Extensive experience in product positioning, go-to-market strategies, customer journeys, and marketing to diverse audiences with varying needs and value propositions.

• Strong strategic, financial, analytical, organizational, and talent development skills.

• Exceptional collaboration and communication abilities, including the capacity to function as a strategic partner to the CCO, executive leadership, Sales, Product, and other company leaders.

• Familiarity with state and local government and education markets is highly preferred.

• Bachelor’s degree or equivalent professional experience.

• Must reside in the United States.

• Must maintain a remote work setting with reliable Internet access.

🏝️ Benefits

• Remote work environment.

• Reliable Internet access.

• Certified Amazing Workplace.