VP, Merchandising – Brand Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee the merchandising and brand management operations.

• Create an operational framework that includes line reviews, pricing councils, launch readiness, and quarterly assortment assessments.

• Establish decision-making authority across brand General Managers, category merchants, and Digital Product teams.

• Formulate assortment and pricing strategies by brand and category in alignment with revenue and contribution margin objectives.

• Streamline the catalog by removing unproductive SKUs, addressing assortment gaps, and managing a good-better-best product architecture.

• Collaborate with Finance on transfer-cost economics and evaluate promotional return on investment.

• Take ownership of the physical product roadmap for launches, updates, and category extensions.

• Manage the entire launch process in partnership with Creative, Marketing, Technology, and Operations teams.

• Implement a test-and-learn approach utilizing pre-launch demand indicators and post-launch cohort analysis.

• Construct a merchandising analytics framework with Data, focusing on SKU-level margin, attach rates, price sensitivity, content effectiveness, and return/warranty signals.

• Ensure the quality and completeness of product content and catalog data.

• Convert customer and competitive insights into assortment and positioning strategies.

• Advocate for merchandising and brand interests in planning, forecasting, and capital allocation decisions.

• Collaborate with AFI product, sourcing, and manufacturing leadership on non-mattress product categories.

• Work alongside Marketing, Creative Brand, CX, and Operations to deliver a cohesive product narrative from advertising to unboxing.

• Achieve a unified organization, a structured Brand GM framework, portfolio pricing and promotion strategies, a multi-year product and assortment roadmap, actionable analytics, and measurable enhancements in catalog quality, conversion rates, and SKU productivity.

⛳️ Requirements

• A minimum of 12 years in ecommerce/DTC merchandising, category management, or product merchandising, with at least 5 years leading multi-tiered teams.

• Experience in home, furniture, sleep, or related considered-purchase categories.

• Proven history of building or scaling a merchandising function—process, systems, and team—rather than merely operating one.

• Strong expertise in merchandising analytics: SKU economics, pricing and promotional evaluation, catalog, and content performance.

• Demonstrated experience with P&L or margin accountability and the ability to collaborate with Finance.

• Familiarity with product content/catalog operations at scale (PIM, taxonomy, attribute governance, marketplace syndication).

• Preferred: Experience with multi-brand portfolios possessing distinct brand positioning and pricing tiers.

• Preferred: Knowledge of new product development and collaboration with manufacturing or sourcing partners.

• Preferred: Background in high-growth or transformational settings; adept at navigating ambiguity and building from incomplete structures.

• Preferred: Awareness of agentic/AI-driven commerce and structured product data as a strategic advantage.

• Must reside in and be authorized to work in the United States.

🏝️ Benefits

• Competitive salary.

• Health, vision, and dental insurance.

• 401K retirement plan.

• Generous paid time off along with company holidays.

• Wellness benefits.

• Generous communications allowance.

• Attractive product discounts and company merchandise.

• Potential eligibility for discretionary bonuses or commission payments.