Vertical Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and implement a vertical marketing strategy for the designated GTM Pod.

• Create Ideal Customer Profiles (ICPs), value propositions, use cases, and competitive positioning that align with the pod's sales approach.

• Construct tailored messaging frameworks based on account tiers, personas, and identified pain points.

• Collaborate with Product, Data, and Marketing teams to integrate unique data and insights into account narratives.

• Simplify complex, data-intensive capabilities into industry-specific messaging targeted at economic buyers and technical stakeholders.

• Provide field-ready resources including presentations, playbooks, battlecards, ROI tools, and customer success stories.

• Leverage AI tools to enhance thinking, development, and delivery processes.

• Design and implement personalized campaigns that generate qualified leads from priority accounts.

• Elevate vertical awareness and establish Array as the benchmark for embedded financial wellness, identity, and privacy solutions.

• Coordinate integrated campaigns across various channels including email, webinars, paid and organic outreach, and in-person events.

• Collaborate with RevOps to define success metrics, evaluate performance, and refine campaigns.

• Serve as the vertical marketing leader during planning cycles and quarterly business reviews (QBRs).

• Influence stakeholders across Product, Sales, Data, RevOps, and Marketing to commercialize new capabilities.

• Establish and monitor key performance indicators (KPIs) related to pipeline, revenue contribution, win rates, and strategic account growth.

• Bring market insights, competitive intelligence, and industry trends into go-to-market strategy discussions.

• Report directly to the Senior Partner, Marketing.

⛳️ Requirements

• A minimum of 5 years of experience in B2B marketing, encompassing product marketing, vertical/industry marketing, or partner/channel marketing in high-growth SaaS, fintech, financial services, or related sectors.

• Proven success in generating measurable pipeline and revenue impact through marketing initiatives focused on specific verticals or segments.

• Practical experience in developing personalized, account-level messaging and executing 1:1 / 1:few Account-Based Marketing (ABM) programs.

• Exceptional ability to articulate complex, data-driven technology into clear and engaging industry narratives.

• Experience in closely collaborating with sales teams and influencing cross-functional stakeholders without direct authority.

• Strong analytical skills and experience in correlating marketing programs with business results.

• Excellent project management capabilities with the ability to manage multiple initiatives concurrently in a dynamic environment.

• Natural instinct to utilize AI for enhancing productivity.

• Must be based in the USA or Canada.

🏝️ Benefits

• Incentive Stock Option (ISO) grant, pending Board approval.

• Comprehensive medical, dental, and vision coverage, with premiums fully paid for full-time employees and 70% for dependents.

• Unlimited paid time off (PTO) and sick leave, along with 14 company holidays.

• 100% 401k matching up to 4% with immediate vesting.

• Generous parental leave policies for all parents.

• $1,000 subsidy for remote office setup.

• $100/month reimbursement for wifi and cell phone expenses.

• Summer Fridays (half-day Fridays) typically from late May through the end of August.

• Commuter benefits for employees who choose to work from the New York City or San Francisco office locations.