Marketing Manager

This is a fully remote position, open to applicants in Poland, +1 more country.

📋 Description

• Design and implement comprehensive marketing strategies that enhance awareness, demand, and commercial growth for SGS testing services.

• Create targeted B2B marketing campaigns for brands, manufacturers, retailers, and independent brands.

• Oversee B2C recruitment marketing initiatives for consumer testing panelists across three locations in North America.

• Collaborate with Business Line leaders, laboratory operations, sales teams, and global marketing departments.

• Develop multichannel marketing strategies utilizing digital platforms, social media, events, email, paid advertising, and industry collaborations.

• Write, edit, and produce a variety of marketing materials including capability sheets, case studies, landing pages, social media content, email campaigns, recruitment advertisements, and promotional resources.

• Generate B2B messaging that converts technical testing capabilities into compelling value propositions.

• Craft B2C content to attract consumer panelists while clearly communicating the value, safety, and experience associated with product testing.

• Manage and enhance websites, landing pages, social media, and email platforms to optimize performance.

• Maintain editorial calendars and ensure consistent marketing activities.

• Implement B2B lead generation and brand visibility campaigns.

• Develop B2C recruitment initiatives through paid social media, local outreach, community partnerships, and targeted online advertising.

• Assist in product launches, claims testing promotions, seasonal campaigns, and industry events.

• Create sales enablement tools, presentations, and messaging frameworks specifically for beauty and personal care clients.

• Organize and coordinate SGS's presence at trade shows, conferences, and events within the beauty industry.

• Monitor campaign performance, lead generation, recruitment metrics, and digital engagement to enhance ROI.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Over 10 years of experience in marketing, product marketing, brand management, or category marketing, particularly within the cosmetics, personal care, beauty, or consumer goods sectors.

• Demonstrated ability to create and execute integrated marketing strategies that promote commercial growth, customer acquisition, and brand visibility across both B2B and B2C audiences.

• Proven experience in producing marketing content that spans product sheets, case studies, digital campaigns, social media content, sales enablement materials, trade show assets, and customer presentations.

• Practical experience with email automation, both paid and organic social media, SEO/SEM, landing pages, and CRM systems.

• Strong experience in cross-functional collaboration with Sales, Operations, Laboratory/Technical teams, Regulatory bodies, and global marketing partners.

• Background in supporting B2B campaigns directed at beauty brands, contract manufacturers, ingredient suppliers, and R&D teams; experience in testing, formulation, or product development is preferred.

• Familiarity with B2C recruitment campaigns for consumer testing panels is also preferred.

• Capability to translate intricate scientific or technical information into engaging and accessible customer-focused marketing narratives.

• In-depth understanding of claims substantiation, regulatory considerations, and trends within the cosmetics and personal care industry.

• Experience in measuring marketing effectiveness through analytics, dashboards, engagement metrics, and ROI assessments.

• Strong project management abilities in a fast-paced, matrixed environment.

• Experience with supporting trade shows, conferences, and industry events.

• Knowledge of global or matrixed organizations and the ability to adjust messaging for both regional and global audiences.

• An advanced degree or certifications in digital marketing is preferred.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Life insurance coverage.

• Access to employee assistance programs.

• 401(k) plan with company matching.

• Immediate vesting upon enrollment.

• Online training courses available.

• Opportunities for virtual and classroom development experiences.

• Tuition reimbursement program.

• Paid time off for employees.

• Family leave policies.