Senior Director, Solution Marketing

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take ownership of the narrative surrounding Alight’s product offerings and develop compelling solution stories.

• Collaborate with Sales, Growth Marketing, and Product Management to create a cohesive go-to-market strategy.

• Act as a subject-matter expert regarding audience challenges, value drivers, buyer personas, and purchasing journeys.

• Create positioning, messaging, content, and materials for customer engagement.

• Identify key use cases where Alight can excel.

• Define integrated go-to-market sales initiatives.

• Plan and implement product launches and advise on campaigns that enhance awareness, adoption, and retention.

• Equip sales and customer success teams with necessary tools, materials, training, webinars, and workshops.

• Relay customer insights, feedback, testimonials, NPS, and CSAT findings to product and marketing teams.

• Develop and execute launch plans in collaboration with marketing teams.

• Assess and optimize the effectiveness and ROI of launches and campaigns.

• Position Alight as a leading solution for HR outsourcing, benefits administration, health navigation, wellbeing, wealth management, and leaves of absence.

• Collaborate with Sales Operations and Demand/Growth Marketing to generate pipeline and expedite acquisition and upsell chances.

• Lead and guide Product Marketing Managers focusing on Health, Wealth, and Leaves solution marketing.

• Recruit, train, mentor, motivate, and coach product marketers.

• Create playbooks, training, and resources to assist field teams in navigating the HR buying journey and finalizing deals.

• Conduct competitive analysis and market research.

• Allocate resources, budgets, and timelines for product marketing initiatives.

• Curate and refine buyer personas and journey maps.

• Measure and report on marketing performance metrics.

• Attend and present at events, conferences, and webinars; produce blogs, articles, and reports.

• Benchmark product performance and positioning against competitors and industry benchmarks.

⛳️ Requirements

• Bachelor’s degree or equivalent experience; MBA is a plus.

• Background in health technology, benefits administration, BPO, or professional services.

• Over 15 years of demonstrated, progressive success in product/solution marketing that drives measurable business results.

• Capacity to own and manage enterprise-level product strategies directly linked to financial outcomes.

• Experience in overseeing large-scale programs with responsibility for ROI and business impact.

• Extensive knowledge of contemporary product marketing strategies, including digital twin, digital persona, and AI-enhanced product/solution marketing.

• Proven history of building and scaling B2B and B2B2C product/solution marketing.

• Capability to function with decision authority in intricate, matrixed organizations.

• Ability to collaborate across sales, product, finance, and technology divisions.

• Competence to lead through uncertainty, drive transformation, and achieve results in complex settings.

• Leadership experience in building, developing, and retaining high-performing teams.

• Exceptional communication, executive presence, and persuasive abilities.

• Successful completion of a background check.

• Work authorization in the employing country without any current or future visa sponsorship requirement.

• Ability to participate in video interviews; embrace a camera-on culture.

🏝️ Benefits

• Health, dental, and vision insurance starting on Day One.

• Wellbeing programs available.

• Retirement plans with matching contributions.

• Generous paid time off.

• Parental leave offered.

• Opportunities for continuing education.

• Career advancement opportunities available.

• Flexible working arrangements when feasible.

• Occasional travel to physical office locations required.

• Comprehensive benefits package provided.

• Competitive total rewards package offered.

• Ongoing education and training opportunities.

• Reasonable accommodations for disabilities and sincerely held religious beliefs provided.