UX/UI Design Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the UX/UI design for Bobbie’s subscription and eCommerce platform.

• Lead the UX/UI design for the entire subscriber journey, encompassing signup, plan selection, account and subscription management, billing, payment, and transitions through different feeding stages.

• Implement subscription commerce UX patterns, including dunning, save-flows, flexible cadence, bundling, and upselling/cross-selling strategies.

• Create wireframes, prototypes, and user flows while addressing UX/UI challenges throughout the conversion funnel.

• Maintain Figma file organization and design system integrity, which includes components, tokens, documentation, and naming conventions.

• Develop and uphold scalable design systems, style guides, and UI patterns for both mobile and web platforms.

• Set up UX/UI best practices, adhere to WCAG accessibility standards, and streamline design workflows.

• Plan and execute qualitative and quantitative research, usability tests, subscriber interviews, funnel analyses, and behavioral assessments.

• Conduct competitor research, collect user feedback, and apply A/B testing to enhance design, conversion rates, retention, and user satisfaction.

• Collaborate with teams from Creative, Platform, Lifecycle, Brand, Product Marketing, Product Management, Engineering, and fellow UX/UI Designers.

• Effectively communicate and justify design decisions, break features into MVPs, and manage timelines, dependencies, and blockers related to UX/UI.

• Oversee and mentor external UX/UI contractors, ensuring timely delivery of on-brand, user-centered work.

⛳️ Requirements

• Extensive experience in UX/UI design, particularly with subscription, membership, or recurring-revenue products (DTC subscription commerce experience is highly preferred).

• A portfolio that showcases end-to-end ownership, including research, information architecture/interaction design, visual/UI design, and post-launch iterations.

• Demonstrated experience in designing subscription-specific flows such as plan management, billing, retention/save-flows, churn reduction, and lifecycle engagement.

• Strong background in cross-functional collaboration, ideally working directly with Creative/Brand, Platform/Engineering, and Lifecycle/CRM teams.

• Expert-level proficiency in Figma and a proven history of building and maintaining organized, scalable design systems.

• Experience in managing or mentoring other designers or external contractors, including providing guidance and constructive feedback.

• Comprehensive understanding of accessibility standards (WCAG) and inclusive design practices.

• Exceptional communication and storytelling abilities, capable of presenting and defending design decisions to leadership and cross-functional partners.

• In-depth knowledge of eCommerce, customer journeys, and industry trends and best practices.

• Strong skills in typography, layout, and color theory.

• Effective time management skills across multiple projects and deadlines, ensuring high-quality brand standards are met; thrives in a dynamic startup setting where workflows are fast-paced and adaptable.

• Bonus points for experience in health, wellness, baby/parenting, or CPG/eCommerce sectors; familiarity with subscription/billing platforms (e.g., Recharge, Stripe Billing); experience with lifecycle/CRM tools (e.g., Klaviyo); and front-end fluency (HTML, JavaScript, CSS).

• Demonstrates passion, proactivity, curiosity, and enthusiasm for contributing to an early-stage startup.

🏝️ Benefits

• Competitive stock options.

• 401k plan with employer matching.

• Full coverage of employee medical, dental, and vision insurance by Bobbie, with options to add dependents via a subsidized pre-tax deduction.

• Remote work model for U.S.-based employees.

• Flexible Time Off Policy, which includes Summer Fridays and half days on Fridays from Memorial Day through Labor Day.

• 16 paid company holidays, in addition to an end-of-year holiday shutdown.

• 16 weeks of paid parental leave, with the option to take an additional 8 months unpaid.

• One-year subscription to Bobbie.

• $75 monthly internet stipend.

• Reimbursement for co-working space expenses.