UX Lead, Public Website and CMS Migration

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead the discovery and experience strategy for intricate public website redesigns and CMS migrations.

• Evaluate the existing Forge/OpenText website, encompassing content, information architecture, navigation, templates, functionality, and member journeys.

• Determine what elements should be retained, enhanced, consolidated, redesigned, or phased out.

• Establish the desired public website experience and set experience principles.

• Lead discovery sessions and decision-making workshops with executives, marketing, digital, technology, and business stakeholders.

• Oversee the development of information architecture, navigation, taxonomy, and content hierarchy.

• Collaborate on content audits, prioritization, and migration decisions.

• Simplify complex financial data and create pathways to products, services, rates, calculators, educational content, branch and ATM information, support, and account opening.

• Assist in establishing scalable content models and page structures for CMS authors.

• Integrate SEO and findability into navigation, content structure, and page design.

• Map priority journeys from the public website into account opening, digital banking, and third-party platforms.

• Identify gaps, friction points, and inconsistencies across connected experiences.

• Develop personas, journey maps, or service blueprints as necessary.

• Convert business objectives into quantifiable website outcomes.

• Leverage research, analytics, and usability testing to support recommendations.

• Produce sitemaps, user flows, wireframes, prototypes, and detailed interaction specifications.

• Define or refine the website design system and reusable CMS component library.

• Collaborate with the CMS Technical Lead and Front-End Lead during the implementation phase.

• Review implemented pages and components, identify gaps, and assist in remediation before launch.

• Integrate WCAG accessibility requirements from the outset.

• Present research findings, recommendations, and design choices to senior credit union stakeholders.

• Facilitate discussions that balance marketing, technology, compliance, and business priorities.

• Position the public website as a vital component of the broader Forge transformation.

⛳️ Requirements

• A minimum of eight years of experience in website UX, digital experience, information architecture, or a related field.

• Proven experience in leading complex, content-rich public website redesigns or CMS migrations.

• A portfolio showcasing public website projects, including information architecture, navigation, content strategy, wireframes, and responsive page design.

• Experience in conducting website and content audits, providing evidence-based recommendations regarding retention, redesign, consolidation, or retirement.

• Strong understanding of CMS-driven design, content models, templates, reusable components, and authoring requirements.

• Experience in creating or enhancing website design systems and component libraries.

• In-depth knowledge of responsive design and WCAG accessibility standards.

• Familiarity with SEO, website analytics, conversion optimization, and usability testing.

• Exceptional workshop facilitation, presentation, and stakeholder management skills.

• Capability to work at both strategic and detailed design levels.

• Ability to engage directly with executives, marketing leaders, digital teams, business stakeholders, and technical delivery teams.

• Must reside in Canada and be legally eligible to work in Canada.

• Experience with credit unions, banks, insurance companies, or other regulated organizations is preferred.

• Background in designing financial services websites and journeys involving products, rates, calculators, applications, account opening, or authenticated banking is preferred.

• Experience in migrating websites from OpenText or other enterprise CMS platforms is preferred.

• Familiarity with content governance, migration planning, and authoring workflows is preferred.

• Experience in defining analytics frameworks and measurable website experience outcomes is preferred.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work environment and schedule.

• Supportive and collaborative team culture.

• Competitive salary and performance-based incentives.