User Acquisition Manager – Part-Time

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of paid user acquisition for The Dyrt PRO subscription product.

• Manage paid acquisition volume and efficiency in line with monthly objectives.

• Distribute spending across various platforms, campaigns, and target audiences.

• Design, launch, structure, and oversee app and web acquisition campaigns.

• Handle campaigns on Google Ads, Meta, Apple Search Ads, TikTok, and additional ad networks.

• Create, refresh, and test advertising creatives.

• Develop and evaluate App Store custom product pages.

• Ensure consistency between advertisements, store pages, and landing destinations.

• Validate ad-platform reporting against internal analytics.

• Manage conversion events, deep links, UTM parameters, and pixel integrity.

• Establish testing success criteria, analyze outcomes, and determine whether to scale, halt, or iterate.

• Produce weekly and monthly acquisition reports.

• Suggest future campaign activities.

• Collaborate with the Monday–Wednesday Growth Manager on acquisition and app funnel priorities.

• Set budgets for the weekend and transition tasks on Wednesday.

⛳️ Requirements

• Experience managing app install and app event campaigns in Google Ads, Meta, and Apple Search Ads.

• Practical knowledge of building and optimizing campaigns directly within ad platforms, rather than through an agency.

• Proficiency in allocating and pacing paid budgets in alignment with volume and efficiency goals.

• Familiarity with mobile measurement concepts, including SKAdNetwork, deep links, custom product pages, and store listings.

• Insight into attribution gaps.

• Capability to compare platform-reported results with an independent analytics source and resolve any discrepancies.

• Strong written communication skills.

• Comfort with utilizing AI and automation for analysis, creative production, and reporting.

• High-speed internet and a professional work environment conducive to clear video conferencing.

• Must operate within a U.S. time zone.

• Submission of a cover letter and resume is mandatory.

🏝️ Benefits

• Fully remote position.

• Part-time schedule of 24 hours per week, from Monday to Wednesday.

• Flexible remote work within a U.S. time zone.

• Equal opportunity workplace.

• Inclusive platform and community.