Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and scale campaigns, automation, and measurement strategies that transform awareness into a qualified pipeline.

• Implement segment messaging and positioning via integrated campaigns with specific audiences, timelines, and success metrics.

• Execute ongoing nurturing strategies for hospitals, health systems, and physician groups, in addition to targeted ABM programs by specialty and region.

• Create lead lifecycle journeys, which include stage-based nurturing, welcome, and re-engagement initiatives.

• Design lead scoring systems, engagement triggers, lifecycle stages, routing, and follow-up processes in collaboration with Revenue Operations.

• Construct HubSpot sequences, workflows, forms, emails, landing pages, and audience segments; ensure data integrity between HubSpot and Salesforce.

• Strategize and optimize paid campaigns on Google and LinkedIn that support ABM initiatives and enhance visibility in LLM searches.

• Monitor MQLs, funnel conversion rates, and sourced versus influenced pipeline; conduct testing, reporting, and provide actionable recommendations.

• Utilize Claude and other AI tools for research, segmentation, copy testing, reporting, and workflow creation.

• Assist customer and partner marketing through segmentation, automation, measurement, and peer-review platforms such as G2.

• Report directly to the VP of Marketing and collaborate with Content, Events, segment leaders, and Revenue Operations.

⛳️ Requirements

• Over 7 years of marketing experience, with at least 3 years in growth, demand generation, or lifecycle marketing.

• Practical experience with HubSpot in building sequences, workflows, and customer journeys, along with specific results to share.

• A data-driven mindset capable of discussing MQL impact, identifying campaign shortcomings, and making optimization decisions.

• Creative thinking in ABM related to pipeline development and measurable outcomes.

• Hands-on experience with Salesforce and collaboration with Revenue Operations on data quality, handoffs, and reporting processes.

• Regular experience with AI tools like Claude, with the ability to validate outputs and take ownership of results.

• Adaptability in a fast-paced and ambiguous work environment.

• Strong communication skills and the ability to foster effective cross-functional partnerships.

• A passion for a hands-on individual contributor role.

• Candidates must have authorization to work in the United States without the need for current or future employer sponsorship.

• Extra credit: experience in digital health, healthcare IT, or other regulated industries; familiarity with reimbursement or IDR; experience in high-growth startups; paid digital advertising experience across Google, LinkedIn, or LLM channels; agency and in-house experience.

🏝️ Benefits

• Competitive salary, including equity options.

• Comprehensive health, dental, and vision insurance coverage.

• Retirement savings plan through a 401(k).

• Flexible time off policy.

• Opportunities for company-wide connections and events.

• Remote and hybrid work flexibility varies depending on role and team.