User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Strategize, implement, and expand Meta advertising campaigns aimed at sustainable growth and profitability.

• Oversee campaign organization, budget allocation, bidding techniques, and audience targeting.

• Evaluate campaign effectiveness and pinpoint data-driven opportunities for growth.

• Partner with the Creative Marketing Manager to develop, test, and refine ad creatives.

• Conduct A/B testing across various creatives, audiences, placements, and campaign methodologies.

• Monitor and enhance metrics such as CPA, ROAS, CTR, CVR, Retention, and LTV.

• Collaborate with analytics and product teams to enhance attribution, tracking, and acquisition efficiency.

• Stay updated on Meta platform changes and industry developments.

• Experiment with new paid acquisition channels including Snapchat, TikTok, AppLovin, and other emerging platforms.

• Make informed, data-driven decisions to continually enhance campaign performance.

⛳️ Requirements

• Minimum of 1 year of practical experience managing Meta Ads for product companies or startups with subscription services.

• Demonstrated success in scaling performance marketing campaigns with quantifiable business outcomes.

• Strong analytical skills and proficiency in working with metrics such as CPA, ROAS, CTR, CVR, Retention, and LTV.

• Experience in conducting structured A/B tests and making optimization decisions based on data.

• Capability to work autonomously, prioritize tasks effectively, and take ownership of outcomes.

• Proficient in English (B1+ level).

• Familiarity with Snapchat Ads, TikTok Ads, or AppLovin is a plus.

• Nice to have: experience with other paid acquisition channels like Google Ads.

• Nice to have: knowledge of attribution and analytics tools such as GA4, Amplitude, and Tableau.

• Nice to have: experience working with creative teams and providing data-informed creative feedback.

• Nice to have: basic copywriting skills for ad creatives and testing hypotheses.

• Nice to have: experience utilizing AI tools to enhance campaign management, creative brainstorming, or workflow efficiency.

🏝️ Benefits

• Support for personal development and career advancement, including opportunities for vertical and horizontal growth across various niches.

• Reimbursement for external training courses and conferences.

• Flexible work hours; workdays can commence anytime between 8:00 and 11:00 AM Kyiv time.

• Option to work from an office in Kyiv, coworking spaces in Lviv and Warsaw, or remotely.

• 28 days of paid vacation annually.

• Up to 30 days of sick leave with medical documentation.

• All recognized public holidays.

• Medical insurance coverage.

• Mental health program support.

• Coverage for therapy sessions.

• Ukrainian Victory Support program and other social initiatives.

• Gifts for significant life and career milestones.

• Quarterly team-building activities, both online and offline.

• Equipment reimbursement during power outages.

• Assistance during challenging life circumstances.