User Acquisition Manager – App Campaigns

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Assist in the execution of paid campaigns across various channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X, and others, contributing to strategy, setup, and daily optimization efforts.

• Aid in the development and implementation of channel strategies aimed at achieving user acquisition objectives (CPI, CPA, ROAS).

• Evaluate the complete performance funnel from ad impression to install, activation, and downstream conversions, linking paid media inputs to outcomes that guide budget and optimization strategies.

• Facilitate creative testing from inception to execution, implementing A/B tests and helping to create a structured testing framework.

• Track and assess creative performance to determine how user acquisition optimizations and modifications affect results.

• Recognize improvement opportunities by scrutinizing performance data and translating insights into actionable steps.

• Support daily collaboration with designers and creative teams to ensure advertising assets align with each app's messaging and target audience.

• Consistently strive to learn and experiment with new channels, optimization techniques, and creative concepts, while staying abreast of the latest trends in mobile user acquisition.

• Utilize AI tools to assist with everyday marketing activities, from creative production and copywriting to campaign workflows and performance evaluation.

⛳️ Requirements

• Over 3 years of experience managing paid campaigns in a user acquisition or growth capacity.

• Experience in B2C app acquisition is essential.

• Practical experience with paid social platforms such as Meta, TikTok, and Snapchat.

• Strong analytical skills with the capability to interpret performance data and translate it into clear optimization strategies.

• Proficient in English (Spanish is a plus); both written and spoken.

🏝️ Benefits

• 100% remote work opportunity!

• B2B employment (gross salary).

• A stable position with a long-term growth perspective.

• Competitive salary with an annual performance review.

• High-quality hardware provided.

• An exciting and challenging role with talented colleagues.

• Opportunities for continuous learning and career advancement.

• Compensation for professional training, seminars, and conferences.

• Referral program – earn rewards for helping us expand the team with skilled individuals.

• Company-sponsored English classes to support your professional development.