TV, Video, Audio & Display Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive TV, video, audio, and display initiatives to attract new customers, boost revenue, and increase LTV while ensuring efficiency.

• Convert data and media insights into actionable decisions.

• Implement practical innovations and expand successful strategies.

• Utilize Bliss Point insights, including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights, to strategically allocate investments.

• Collaborate with Client Leadership, Media Investment, Econometrics, Creative, Search, Social, Commerce/Retail Media, and additional channel teams.

• Transform business objectives into TVAD strategies across awareness, consideration, and performance channels.

• Oversee daily client strategy and execution.

• Deliver growth-oriented updates and QBRs linking media to revenue, CAC, LTV, and incremental reach.

• Integrate TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative efforts.

• Educate clients and teams, and formalize playbooks.

• Responsibly employ DSP goal strategies, pacing, frequency, brand safety, and verification capabilities.

• Test, evaluate, and expand platform innovations.

• Leverage Bliss Point insights to influence budget and innovation strategies.

• Provide structured feedback to enhance tools.

• Design valid geo/lift, holdout, A/B, or time-series tests.

• Establish success thresholds and uphold a consistent measurement schedule.

• Predict expected impact and associated risks.

• Advocate for Tinuiti’s measurement and attribution framework to senior internal and external stakeholders.

• Clarify model caveats when proposing changes.

• Support data and operational integrity.

• Minimize recurring inefficiencies such as unmanaged frequency, low-quality inventory, and overlap.

• Assist the Pod in adopting improved working methodologies.

• Enhance qualified reach, new-household acquisition, revenue, LTV contribution, and incremental reach.

• Elevate attention, viewability, brand safety, and control over frequency/overlap.

• Document innovation decisions and insights.

• Promote the responsible adoption of Bliss Point and platform optimization.

• Maintain or improve CAC, ROAS, and CPx while increasing profitable volume.

⛳️ Requirements

• 5–7 years of experience in managing TV/video/audio/display at scale, including CTV/OTT, linear, online video, digital audio/podcasts, and programmatic display, with complete ownership; or 5–7 years in analytical roles such as finance or consulting with significant media analytics exposure.

• Familiarity with DSPs and advertising platforms.

• Understanding of verification, IVT, viewability, audience/data utilization, and frequency management.

• Experience collaborating with publishers, PMP partners, and other stakeholders.

• Knowledge of incrementality/lift and fundamental A/B testing methodologies.

• Strong forecasting skills.

• Ability to link media strategies to revenue, CAC, LTV, incremental reach, and attention metrics.

• Proficient in advanced Excel/Sheets applications.

• SQL knowledge is preferred.

• Experience with GA4 and platform analytics.

• Exceptional documentation and communication skills.

• Client-ready storytelling and effective expectation management.

• Capability to partner with Econometrics, Creative, channel teams, and Client Leadership.

• Proficiency in working with audience/data sources, inventory quality, frequency/overlap control, brand safety, and attention management.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible work arrangements.

• 20 paid holidays, including several long weekends.

• Comprehensive medical, dental, vision, life, and disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a match up to 4% of contributions at 100%.

• Fringe benefit program.

• Forma.

• Unlimited telemedicine and teletherapy services at no cost.

• Thankful giving program.

• Equity opportunities.

• Birthing parents receive 16 weeks of paid leave at 100% salary.

• Partners are entitled to 12 weeks of parental leave.

• Access to on-demand learning resources.

• Mentorship program.

• Leadership and management development programs and resources.

• Monthly variable revenue payment opportunity (RevShare).

• Discretionary annual performance bonus.