TV, Video, Audio & Display Strategist – Analytics Focused

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive TV, video, audio, and display campaigns to attract new customers, increase revenue, and enhance LTV while ensuring operational efficiency.

• Convert data and media insights into actionable decisions.

• Utilize Bliss Point insights, including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights, to guide investment priorities.

• Collaborate with Client Leadership, Media Investment, Econometrics, Creative, Search, Social, and Commerce/Retail Media teams.

• Transform business objectives into TVAD strategies across awareness, consideration, and performance channels.

• Oversee daily client strategy and execution.

• Deliver growth-oriented updates and quarterly business reviews (QBRs) linking media efforts to business results.

• Integrate TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative initiatives.

• Utilize DSP capabilities and optimization judiciously, including goal strategies, pacing, frequency, brand safety, and verification.

• Safely pilot initiatives, assess outcomes, and scale successful practices.

• Apply Bliss Point insights to influence budget allocations and innovations.

• Design TVAD experiments such as geo/lift, holdout, powered A/B, or time-series tests.

• Establish success criteria and maintain regular measurement routines.

• Anticipate expected impacts and associated risks.

• Advocate for Tinuiti’s measurement and attribution framework and clarify model limitations when suggesting modifications.

• Minimize inefficiencies from unmanaged frequency, low-quality inventory, and overlap.

• Assist the Pod in adopting improved operational methodologies.

• Drive key performance indicators (KPIs) across growth, quality, innovation, product/AI adoption, and efficiency.

⛳️ Requirements

• 5–7 years of experience managing TV/video/audio/display at scale with complete ownership, or 5–7 years in analytical positions with significant media analytics exposure.

• Understanding of DSPs/ad platforms, verification/IVT/viewability, audience/data utilization, and frequency management.

• Proficient in coordinating with publishers/PMPs/partners.

• Knowledge of incrementality/lift and foundational A/B testing.

• Experience in forecasting.

• Ability to link media activities to revenue, CAC, LTV, incremental reach, and audience engagement.

• Advanced skills in Excel/Sheets.

• Familiarity with SQL is preferred.

• Experience with GA4 and platform analytics.

• Strong documentation and communication skills.

• Capable of client-ready storytelling and setting clear expectations.

• Ability to collaborate effectively with Econometrics, Creative, channel teams, and Client Leadership.

• FLSA classification: Exempt.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off policies.

• 20 paid holidays, featuring multiple long weekends.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement matching up to 4% of contributions at 100%.

• Fringe benefits.

• Forma benefits.

• Unlimited access to Telemedicine and Teletherapy at no cost.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parents are eligible for 16 weeks of leave with full pay.

• Partners can take 12 weeks of parental leave with full pay.

• Access to on-demand learning resources.

• Mentorship program availability.

• Leadership and management development programs and resources.