TikTok Advertising Strategist

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Take ownership of the strategy and execution for the SMB TikTok Advertising offering.

• Establish and conduct quality assurance on accounts, working with internal teams for tracking QA.

• Create initial campaigns, which include structuring, writing ad copy, and developing ads using client-provided creatives.

• Facilitate regular working sessions that focus on builds, reporting, and optimizations.

• Transition clients to live campaigns promptly, ensuring rapid spending and addressing any stalled launches.

• Ensure adequate quality assurance to avoid errors that could impact clients.

• Keep track of client status and spending in a shared tracking system.

• Identify and communicate blockers, scope inquiries, and client feedback to the program lead.

• Suggest enhancements to improve efficiency and performance.

• Utilize knowledge of marketing and business strategy to support SMB TikTok accounts.

• Utilize the Power Circuit, Nova ecosystem, and associated tools.

• Manage performance reporting during client meetings.

• Leverage data to narrate a story and present results with clear next steps.

• Implement AI technologies to improve and optimize business processes.

• Achieve KPIs related to workload management, TikTok client spending growth, as well as client and team retention.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 2-3 years of experience in digital marketing, with 1-2 years in an agency environment.

• At least 2-3 years of practical experience with TikTok Advertising.

• Familiarity with account setup, campaign and ad group structuring, ad copy creation, creative testing, and budget and bid optimization.

• Practical experience with the setup and quality assurance of TikTok pixel and Events Manager.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• Solid understanding of full-funnel marketing.

• Excellent written and verbal communication skills, capable of leading live working sessions.

• Strong organizational and project management abilities across multiple clients at various checkpoints.

• Disciplined in maintaining project scope and declining tasks outside of established checkpoints.

• Self-driven individual with a strong ambition to succeed.

• Confident in client-facing presentations and communications.

• Strong work ethic with the ability to learn swiftly and independently.

🏝️ Benefits

• Base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for charitable activities.

• Fully flexible work environment: remote, in-office, or hybrid options available.

• A one-time Work From Home (WFH) stipend of 400.000 COP added to your first paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits including Prima and Cesantias.

• Paid Social Security contributions.

• Unlimited potential for growth and leadership within a rapidly expanding company.

• Continuous employee development programs focused on personal and professional growth (Hedgehog and Vital 5s).

• Quarterly recognition awards including monetary prizes for exceptional performance.

• Opportunities to participate in company DEI initiatives.