Technical SEO Lead

This is a fully remote position, open to applicants in Malta.

📋 Description

• Take ownership of the technical SEO for all NEXT.io websites.

• Report directly to the Web Master while collaborating with the full-stack developer and editorial team.

• Assist in establishing SEO standards across the shared platform from the outset.

• Conduct audits on next.io and NEXTPredict, prioritize findings based on their impact, and either implement or provide briefs for necessary fixes.

• Set platform-wide SEO defaults for various elements such as templates, schema, sitemaps, canonicals, archives, and tag pages.

• Develop international SEO strategies for Spanish and Portuguese editions, covering aspects like hreflang, URL structure, indexing, and existing English URLs.

• Optimize news content to enhance visibility on Google News and Top Stories.

• Implement the correct NewsArticle schema and manage content freshness and updates.

• Ensure healthy Core Web Vitals by utilizing Cloudflare caching and edge optimization techniques.

• Diagnose the root causes of page speed issues, whether they stem from code, plugins, or settings.

• Oversee GA4, GTM, consent mode v2, and Search Console.

• Ensure accurate tracking of ticket clicks, form submissions, and sponsor links.

• Create decision-useful reports using Looker Studio.

• Enhance E-E-A-T and link earning within the regulated iGaming YMYL niche.

• Monitor brand visibility in AI Overviews and LLM answers, identifying opportunities for improvement.

⛳️ Requirements

• Minimum of 3 years of experience in technical SEO, preferably on content-heavy or publishing sites.

• Strong understanding of crawling and indexing processes.

• Knowledge of when to apply 301 redirects, 302 redirects, canonicals, and 410 responses.

• Awareness that blocking a page in robots.txt does not prevent it from being indexed.

• Practical WordPress experience that goes beyond just installing plugins.

• Proficiency with Yoast settings, theme templates, and functions.php.

• Capability to add JSON-LD through a hook when required.

• Ability to read HTML and interpret HTTP responses.

• Experience utilizing Chrome DevTools.

• Familiarity with setting up GA4 and GTM, ensuring that tags fire correctly.

• Regular use of tools such as Screaming Frog, Search Console, Ahrefs or SEMrush, and PageSpeed Insights.

• Log file analysis experience is a bonus.

• Proven track record of SEO results, including the modifications made, measurement techniques, and outcomes.

• Strong written English skills.

• Experience in iGaming, betting, crypto, or news publishing is advantageous.

• Experience with multilingual sites is a plus.

• Familiarity with Cloudflare caching rules and edge features impacting rendering is beneficial.

• Experience with WordPress block themes (Full Site Editing) is a plus.

• Comfort with Git and workflows from staging to live is an advantage.

• Experience managing SEO for multiple sites sharing a single codebase is a bonus.

🏝️ Benefits

• Flexible working hours.

• Remote-friendly environment built on trust and ownership.

• Autonomy and the freedom to challenge conventional thinking.

• Engaging projects and the chance to make a significant impact.

• A collaborative atmosphere with supportive colleagues.

• Ongoing learning and professional development opportunities.

• Access to NEXT Academy and other professional development initiatives.

• Additional benefits may vary depending on location.